For CEOs Archive

Strategies for more service quality

“Service” and “Quality” are the magic words that most companies hope will lead to satisfied customers and increased sales and profits. Today, success depends more

Georg Blum 28. April 2023

Future trends for successful association management

The institution as a member is at the center of all association activities – central access to member data and fact-based, strategic organizational development play

Gastautor 24. April 2023

Summary of the German CRM Forum 2023

There were over 200 participants on site. Lively discussions right from the start showed the willingness to exchange, network and learn. What were my impressions

Georg Blum 20. April 2023

7 tips on the topic of customer value analysis

Customer value analysis is a very good basis for us to address customers in a personalized and individual way. Therefore, it is also very helpful

Katharina Schaible 21. February 2023

In the video: A software landscape as a Lego animation

Welcome to our short animated Lego video on an exemplary enterprise software landscape. As part of our 1A-Relations Advent Calendar 2022, we have exclusively produced

Florian Braun 31. January 2023

Customer Relationship Management: How to determine an initial customer value? CRM in the crisis

Customer Relationship Management Customer Value CRM Crisis In times of crisis or when budgets are tight, the sales and marketing shotgun is no longer appropriate.

Florian Braun 31. January 2023

Digitale Schweiz – Articles and contributions from our cooperation partner

The common goals of the cooperation: To provide you with the best neutral content and experts on the topics of digitization, CRM and marketing technologies.

Katharina Schaible 30. January 2023

Oracle lays off thousands of employees – an industry trend?

At the beginning of August this year, it was clear that Oracle was laying off several thousand employees. In some cases, figures of up to

Georg Blum 26. September 2022

CRM software: TecArt at a Glance

Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is

Georg Blum 13. July 2022

Women in Top Positions – Women in MarTech

Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under

Georg Blum 19. June 2022

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