For CEOs Archive

Women in Top Positions – Women in MarTech

Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under

Georg Blum 19. June 2022

Update: Winter time + tree cutting time = strategy time: So what?

Winter time + tree cutting time = strategy time: So what? (an update on the event from 25.02.2022 – see below) You’ll probably wonder what

Florian Braun 7. March 2022

Salesforce Runs from Record to Record – Quarterly Report in Brief

Salesforce Runs from Record to Record – Quarterly Report in Brief And another year in which Salesforce reports record numbers. 31.01. is the day on

Florian Braun 3. March 2022

Titelbild Nordstory Hotel Vier Jahreszeiten Hamburg

Customer Experience at the Hotel Vier Jahreszeiten in Hamburg

Customer Experience im Hotel Vier Jahreszeiten in Hamburg The Nordstory about the Hotel Vier Jahreszeiten in Hamburg, a program that everyone who wants to have

Florian Braun 27. February 2022

Empathy creates CX – is not new, but increasingly important. Keynote by Joachim Pawlik

Usually, Joachim Pawlik always opens the congress of his own company, Pawlik Consultants GmbH. His keynote or opening speech is about empathy, more precisely –

Florian Braun 24. January 2022

The Marketing Technology Conference September 2021 – Stackie-Awards

The Marketing Technology Conference September 2021 – Stackie Awards Twice a year, the Marketing Technology Conference takes place in Boston. Again this year, it’s all-digital.

Patricia Milite 11. October 2021

CAS and CURSOR – two CRM providers/manufacturers with quality and vision

CAS and CURSOR – two CRM providers/manufacturers with quality and vision CAS and Cursor, two CRM providers: I’ve known the two gentlemen for a very

Florian Braun 31. August 2021

Time for a Paradigm Shift - The CRM Manifesto

The CRM Manifesto: Companies that are positioned according to functions will never be customer-oriented “per se”! Why?

Companies that are set up according to functions will never be customer-oriented “per se”! Why? Quite simply. As long as the functions like silos in

Georg Blum 17. June 2021

Personalization and individualization contribute enormously to value creation – Digital Excellence Study by DDV

An exciting interview with Markus Gräßler and Georg Blum on “Dialogue marketing study proves monetary corporate success”. It is about the Digital Excellence Study of

Florian Braun 29. April 2021

Social selling is becoming more and more important due to Corona

Is the coronavirus forcing sales to completely digitize? Social is the new magic word. At the latest since the beginning of the corona pandemic, social

Florian Braun 26. March 2021

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