Welcome to our short animated Lego video on an exemplary enterprise software landscape. As part of our 1A-Relations Advent Calendar 2022, we have exclusively produced
The common goals of the cooperation: To provide you with the best neutral content and experts on the topics of digitization, CRM and marketing technologies.
At the start of a new year, it’s a good idea to ask yourself, “What do I expect in the MarTech technology space in 2023?
At the beginning of August this year, it was clear that Oracle was laying off several thousand employees. In some cases, figures of up to
A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the
When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,
The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The
A software selection and the creation of an IT landscape (IT Big Picture) is similar to fishing in the clouds. A software selection always starts
Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the
Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is