
Part 5: No experiments! – is the wrong philosophy!
A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the
A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the
When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,
The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The
The basis of successful personalization is the interaction of the three core elements: data, content and technology (for delivery and dispatch). Good content is important
Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the
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