Everyone says, and this is confirmed by the information in the Muuuh Group study, that CRM is not a software issue in the first place, but a strategy issue. But only a few executives in a company live this credo in practice. At least the other results of the Muuuh-Group study show that the respondents themselves recognize large discrepancies between “The topic is important” and “That’s the way it is with us”.
And if there is a gap between aspiration and reality, then it is the challenge of the management team to slowly close this gap. It’s not all bad, it’s just that many things could be easier, simpler, more favorable – if, for example, a little homework were done. And that would not be so difficult. That’s why we write some information about this, too.
Again and again we experience or hear about disputes between marketing and sales. Each claims to be the most important partner of the customer. Marketing proclaims this point of view, because marketing implements the main idea, garnished with nice pictures. Sales takes its stand because it is closer to the customer than marketing.
The term leadership has become established in international business and has changed the international management literature, means according to Wikipedia:
Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to “lead” or guide other individuals, teams, or entire organizations. …”.
Studies of leadership have produced theories involving traits, situational interaction, function, behavior, power, vision and values, charisma, and intelligence, among others.
In the meantime, the topic of leadership has become firmly established at many universities in management studies or in all business studies that have to do with management in the broadest sense. You can complete your Bachelor’s or MBA on this subject. Many consulting firms have discovered the subject for themselves.
Nike 5 eCommerce Mistakes – Nike is in a deep crisis, caused by strategic mistakes in recent years. Several reasons, including the much-too-hasty entry into
Selecting the right software is a strategic decision that is not made overnight. The OMR Review x Appinio study shows which factors are crucial for
The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
Alarm bells often ring when reading about e-commerce these days. That is, many companies that specialize in e-commerce are not doing so well or are
A book review: “The Human Leadership Manifesto” by Dr. Marcus Raitner. In “The Human Leadership Manifesto”, Dr. Marcus Raitner calls for a comprehensive reorientation of
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: Principles instead of rules lead to more customer orientation I quote
What does insolvency have to do with CRM? Quite a lot. After all, high costs for acquiring new customers, a lack of customer loyalty and
Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,
A brand new book on a hot topic: artificial intelligence and scientific work The three professors at DHBW, Mr. Bucher, Mr. Holzweißig and Mr. Schwarzer,
The planning phase for the coming year starts in the fall of each year. As always, it should be a little more. We all know
I like to share Marcus Raitner’s posts because they express exactly what I think. This post from 27.11.2023 by him particularly appealed to me. Category:
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