Leadership Management

Everyone says, and this is confirmed by the information in the Muuuh Group study, that CRM is not a software issue in the first place, but a strategy issue. But only a few executives in a company live this credo in practice. At least the other results of the Muuuh-Group study show that the respondents themselves recognize large discrepancies between “The topic is important” and “That’s the way it is with us”.

And if there is a gap between aspiration and reality, then it is the challenge of the management team to slowly close this gap. It’s not all bad, it’s just that many things could be easier, simpler, more favorable – if, for example, a little homework were done. And that would not be so difficult. That’s why we write some information about this, too.

Again and again we experience or hear about disputes between marketing and sales. Each claims to be the most important partner of the customer. Marketing proclaims this point of view, because marketing implements the main idea, garnished with nice pictures. Sales takes its stand because it is closer to the customer than marketing.