Close this search box.
Worth reading:

For managing directors



Translated that means:

“Leadership is both a field of study and a practical skill that encompasses the ability of an individual or organization to ‘lead’ or guide other individuals, teams or entire organizations. …”.

Studies of leadership have produced theories that identify specific traits, situational interaction, function, behavior, power, vision and values, charisma, and intelligence, among others. (Translated with (free version))

John P. Kotter, one of the world-famous authors on the subject of leadership, has written several books on the subject.

Wikipedia writes about him: John Paul Kotter (* February 25, 1947 in San Diego, California) is a professor of leadership management at Harvard Business School. He is particularly known for his work in the field of change management.

A major thematic work that has brought him global recognition is: A Force For Change: How Leadership Differs from Management. ISBN-10: 9780029184653

One of his best-known books is entitled: The Penguin Principle. How Change Leads to Success (“Our Iceberg Is Melting”). Droemer, Munich 2006, ISBN 3-426-27412-4 (together with Holger Rathgeber).

What does the Penguin Principle, invented by the Harvard professor, mean?

Kotter describes the change process using the example of a herd of penguins noticing that the iceberg is melting. He describes the reaction and change process using 8 steps. The 8 steps to implement such a change are

Raise awareness of the problem (and demonstrate the need to solve it)

  1. Assemble a team to coordinate the changes
  2. Develop a vision and strategy for a better future
  3. Communicate this vision of the future to the other stakeholders so that they understand and accept it
  4. Remove as many obstacles as possible
  5. Achieve initial successes as quickly as possible
  6. Continue to drive the necessary changes until they are firmly established
  7. Ensure that the changes achieved are not undermined by tradition

It is now a particular challenge for a good manager to draw the right conclusions for change from the classic theory of change and the theory of customer orientation. Various leadership skills are required to pull the cart out of the mud. What do you do when the iceberg melts?

It is a question of business management:

First and foremost is a question of employee management. The iceberg is melting rapidly, especially in times of coronavirus. The skills of good leaders are needed now. How can I use my current knowledge and the outlook to plan for 2020? How can I lead my team out of the crisis and manage it remotely? Is this still a classic management task? Or is it a completely different responsibility? How do I lead my team when working from home was a challenge for at least three months?

If a company is committed to customer orientation, departments and teams need to be managed differently today. They must be able to make decisions directly with the customer or in contact with the customer. The availability of information and speed is a competitive advantage. And this is only possible if employees are empowered by top management (leaders) to make decisions themselves.

If the customer is treated according to standard procedures or has to wait for a decision (because of a query to the line manager), they will quickly move on to the competition. And the staff are left standing in front of the customer – without the relevant information or decision – like a watered poodle, as they were unable to make a final decision. The customer could not say whether the decision made later was right for him. So everyone leaves dissatisfied.

Who are typical leaders? What is good leadership?

Jeff Bezos, Steve Jobs, Elon Musk, to name just a few. As a brand, they shape the corporate culture through their way of communicating and their behavior. They drive ideas, set directions and present or represent their company every second.

Leadership management is of course not only represented by top management. Any other manager can also become a leader in some form of leadership management. It depends on the type of leadership style, not the hierarchy.

One particular type is digital leadership. Wikipedia (as of 18.06.2020) writes about this:

“Digital leadership is a scientific approach to defining the tasks and tools of leadership in times of digitalization in general and in phases of transformation to digitalization in particular. It was first developed and mentioned by Utho Creusen at the Catholic University of Eichstätt/Ingolstadt in connection with the study of leadership in start-ups. Other authors use the term Leadership 4.0 to describe a comparable leadership concept.

A distinction is made between the areas of leadership in start-ups, leadership in digital companies and leadership in the digital transformation, and conclusions are drawn for the various leadership approaches (see graphic on leadership approaches). The starting point is the realization that digitally leading companies achieve higher sales, earnings and company values depending on their level of digital readiness.”


Related articles

General information on ERP/CRM

Are there providers that offer ERP and CRM systems from a single source? ERP CRM software: Small and medium-sized enterprises (SMEs) usually face a particular


General information on eCommerce

eCommerce, a second pillar alongside the point of sale! COVID has made eCommerce and online marketing even more important. Whether in the business-to-business or business-to-consumer


What is collaboration?

Collaboration is the joint effort of several people to accomplish a task or carry out a project. To achieve this goal, the participants can be

Our newsletter is free, but not for nothing..

…you will receive exclusive benefits such as analyses and comments on software products,
Legal and Marketing Technology, and much more…