For CEOs Archive

What does CRM have to do with the 2023 insolvency statistics?

What does insolvency have to do with CRM? Quite a lot. After all, high costs for acquiring new customers, a lack of customer loyalty and

Bayan Yahya 15. April 2024

The topic of CRM from a management perspective

Why is there so much talk of “new leadership” in connection with CRM? What does leadership – CRM from a management perspective – essentially mean?

Bayan Yahya 4. April 2024

The world famous Pike Place Fish Market decades later.

The FISH! Philosophy: A revolutionary path to exceptional customer orientation

Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,

Bayan Yahya 4. March 2024

Intentional, willful or negligent? The triad at the turn of the year

This article was originally written in 2018 and is updated regularly. Its aim is to discuss the topic of “Intentional, deliberate or negligent – at

Bayan Yahya 15. January 2024

Buchtitel_Vahlen_KI_Wissenschaftliches_Arbeiten

AI and scientific work – 3 professors show pitfalls and tips

A brand new book on a hot topic: artificial intelligence and scientific work The three professors at DHBW, Mr. Bucher, Mr. Holzweißig and Mr. Schwarzer,

Bayan Yahya 15. January 2024

Kraftvoll die Unternehmens-Zukunft gestalten

Powerfully shaping the future of the company – What does this have to do with the St. Pauli Ultras?

The planning phase for the coming year starts in the fall of each year. As always, it should be a little more. We all know

Bayan Yahya 4. December 2023

Fruitful change requires vision and a self-organized organization

I like to share Marcus Raitner’s posts because they express exactly what I think. This post from 27.11.2023 by him particularly appealed to me. Category:

Bayan Yahya 4. December 2023

Creative acts Kreatives Denken Handeln und Führen

Creative Acts – Creative actions, deeds, thinking, leading

Creative thinking, action and leadership – What does the publisher say? In a time of uncertainty – but also extraordinary opportunities for positive change –

Bayan Yahya 20. November 2023

SAP takes on almost half of its customers

Strategy and customer satisfaction are sometimes two difficult goals to reconcile. That’s why SAP is focusing on the cloud strategy. But this also means that

Bayan Yahya 19. October 2023

Employee loyalty is customer loyalty – without “ifs” and “buts

A study supports my years of experience. Only those who nurture both employees and customers reap the full rewards of success. Customer loyalty alone is

Bayan Yahya 17. August 2023

For CEOs

What does CRM have to do with the 2023 insolvency statistics?

The topic of CRM from a management perspective

The FISH! Philosophy: A revolutionary path to exceptional customer orientation

Intentional, willful or negligent? The triad at the turn of the year

Powerfully shaping the future of the company – What does this have to do with the St. Pauli Ultras?

Fruitful change requires vision and a self-organized organization

Creative Acts – Creative actions, deeds, thinking, leading

SAP takes on almost half of its customers

Employee loyalty is customer loyalty – without “ifs” and “buts

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