Intent, intentions, negligence. At the turn of the year, the term “intention” smells of fireworks and sparklers. Gym, giving up sugar, good intentions. Lots of
Why “Kettensprenger” is not a “pro-home office book” but a leadership book. By Georg Blum (from a leadership, CRM, and transformation perspective) At first glance,
Are customer experience and self-service a contradiction? Self-service is often seen as an innovative cost-saving measure in companies. “Then the customer can do this and
Part 1: Stars vs. Orchestrators – What really makes good leadership (on and off the field)? Dennis Schröder led the German national basketball team to
Companies that are set up according to functions will never be customer-oriented “per se”! Why? Quite simply. As long as the functions like silos in
Nike 5 eCommerce Mistakes – Nike is in a deep crisis, caused by strategic mistakes in recent years. Several reasons, including the much-too-hasty entry into
Selecting the right software is a strategic decision that is not made overnight. The OMR Review x Appinio study shows which factors are crucial for
The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
Alarm bells often ring when reading about e-commerce these days. That is, many companies that specialize in e-commerce are not doing so well or are
A book review: “The Human Leadership Manifesto” by Dr. Marcus Raitner. In “The Human Leadership Manifesto”, Dr. Marcus Raitner calls for a comprehensive reorientation of