The end of CRM, the end of the well-maintained dialog – a plea for quality over quantity
The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
eCommerce provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
Address/data quality provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
CRM provider comparison – your overview of all German-speaking CRM providers incl. various criteria at a glance
Marketing Automation Provider Comparison – Your overview of all German-speaking providers incl. various criteria at a glance
The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
Alarm bells often ring when reading about e-commerce these days. That is, many companies that specialize in e-commerce are not doing so well or are
A book review: “The Human Leadership Manifesto” by Dr. Marcus Raitner. In “The Human Leadership Manifesto”, Dr. Marcus Raitner calls for a comprehensive reorientation of
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: Principles instead of rules lead to more customer orientation I quote
What does insolvency have to do with CRM? Quite a lot. After all, high costs for acquiring new customers, a lack of customer loyalty and
Why is there so much talk of “new leadership” in connection with CRM? What does leadership – CRM from a management perspective – essentially mean?
Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,
This article was originally written in 2018 and is updated regularly. Its aim is to discuss the topic of “Intentional, deliberate or negligent – at
A brand new book on a hot topic: artificial intelligence and scientific work The three professors at DHBW, Mr. Bucher, Mr. Holzweißig and Mr. Schwarzer,
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