Creative Acts – Creative actions, deeds, thinking, leading
Creative thinking, action and leadership – What does the publisher say? In a time of uncertainty – but also extraordinary opportunities for positive change –
eCommerce provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
Address/data quality provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
CRM provider comparison – your overview of all German-speaking CRM providers incl. various criteria at a glance
Marketing Automation Provider Comparison – Your overview of all German-speaking providers incl. various criteria at a glance
We don’t usually ask this question. Because there is no such thing as THE ONE CRM.
Gartner likes to declare that whoever appears at the top right of the Magic Quadrant is super. Unfortunately, this representation is not useful for a decision for or against a CRM software. This position should not be a decision criterion.
In software selection projects, what counts for us is the question: What are the requirement criteria for customer management?
Our consulting approach: 100% neutral for a perfectly fitting software for our customers.
We, the team of 1A Relations GmbH, have made it our business to make the landscapes of CRM tools transparent. Our job is to collect and process this wealth of information. This takes place in lists, tables and our Landscapes.
Scott Brinker started creating the global MarTech landscape in 2011. We started in 2019 with the German CRM Landscape. The list of Landscapes has since been expanded to include the Marketing Automation Landscape, the ERP/CRM Landscape, the Collaboration Landscape, the E-Commerce Landscape, and the Address and Data Quality Landscape. Our team is always doing this exciting job and constantly updating the existing Landscapes.
Missing a product on our Landscapes? Feel free to contact us.
Creative thinking, action and leadership – What does the publisher say? In a time of uncertainty – but also extraordinary opportunities for positive change –
A study supports my years of experience. Only those who nurture both employees and customers reap the full rewards of success. Customer loyalty alone is
Summary – at a Glance: LeadLab’s USP is … a. LeadLab identifies companies visiting a B2B website by name. b. Testing pays off. The leads
Software manufacturer combit has released version 12 of its CRM system. The innovations focus on shortening and optimizing workflows and improving program functions, which noticeably
“Service” and “Quality” are the magic words that most companies hope will lead to satisfied customers and increased sales and profits. Today, success depends more
The institution as a member is at the center of all association activities – central access to member data and fact-based, strategic organizational development play
There were over 200 participants on site. Lively discussions right from the start showed the willingness to exchange, network and learn. What were my impressions
At the beginning of August this year, it was clear that Oracle was laying off several thousand employees. In some cases, figures of up to
Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under
We became aware of the start-up bao from Munich through the article in the Handelsblatt: “A script for the perfect sales pitch“. The start-up has
Today in focus: Snazzy Contacts Snazzy Contacts offers a new approach to the challenges of customer data management, especially when this data is distributed and
…you will receive exclusive benefits such as analyses and comments on software products,
Legal and Marketing Technology, and much more…
How can you present yourself and your product as a software provider on CRM-TECH.WORLD?
There are numerous ways to present yourself and your software at CRM-TECH.WORLD.
We have our German software landscapes and the various vendor comparisons.
We always take a close look at software and report on it in our product and vendor portraits.
Every two weeks we send out our free newsletter.
Feel free to make an appointment with us to talk about these and other opportunities.
Quite simply, our goal is to bring users together with the right software providers.
On our portal you will find everything about CRM and CX. Articles on the topics of software application, implementation and selection, user experience, leadership management, data and address quality, and project management. You wouldn’t want to miss out here, would you?
For us, a holistic view of customer relationship management is important. That’s why we also talk about IT landscapes, IT infrastructure or IT landscapes in the context of customer relationship management.
Some important building blocks, topics and special tools in connection with CRM are:
In our vendor comparisons, we focus on German-speaking vendors.
We currently have the following landscapes and comparisons on our specialist portal:
A CRM comparison across multiple criteria is not easy. Again and again market competitors try it. Our focus is on market knowledge. We refuse a detailed comparison of entire software products. There are simply too many peculiarities and specialties in each company that can play a role. We always tailor a CRM software comparison individually to our customers.
Every consultant approaches the topic of CRM software selection a little differently. We have refined our method more and more in the last years due to the feedback of our customers.
In the last few years we have carried out over 100 projects on software selection, software implementation and software usage and application. Always the goal was to define as well as to create a CRM system or even an IT infrastructure that will be valid for several years in the future. It was also about a solution getting building blocks that with changes in requirements, business model adaptations, does not mean a blockade. For years and nowadays, in consulting, we have to make sure that the solution fits the customer’s business and can adapt to their requirements. Even in 2-3 years.
Even we cannot make a reliable recommendation without a detailed analysis and comparison. The requirements for a CRM system are too specific.
To get a recommendation after 5 minutes of conversation. Some managers would like to have that. But we refuse such requests. It is simply not possible to make an investment decision from two or three sentences of description or a 1-page briefing.
A comparison of the software is a much better basis for a decision.
The usual suspects manufacturers of CRM software such as Salesforce, Microsoft DynamicsCRM, SugarCRM, Adobe or Marketo, Hubspot are not always the best CRM software. The long-term consequences of such a decision are far too serious for that. Our customer always gets the comparison of 3 or 4 suitable products or the comparison of whole CRM systems. The long list is often 6 to 8 manufacturers long.
We facilitate the selection for customers and help them to get a first, neutral overview on the topic of CRM software selection. Also on the basis of the first German CRM Landscape! The first overview for CRM software and CRM systems – only for the German-speaking area.
around CRM, MarTech, address and data quality, etc. Treasure chest
1A Relations GmbH
Waiblinger Str. 22
71404 Korb (Stuttgart)
P: +49 800 330 4430
E: info@1A-Relations.com
W: www.1A-Relations.com
CRM-Tech.World keeps you up-to-date on the topics of software application, implementation and selection, user experience, leadership management, data quality, and project management. Whether technical articles, best practice examples, expert tips or checklists – all information is constantly updated.
Behind the technical expertise is the vendor-neutral management and technology consultancy 1A Relations GmbH as publisher. In addition to the topics mentioned above, the team also supports you in customer-oriented corporate development and process optimization. Go to About us
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