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Is your software "the best" CRM software?

We don’t usually ask this question. Because there is no such thing as THE ONE CRM. 

Gartner likes to declare that whoever appears at the top right of the Magic Quadrant is super. Unfortunately, this representation is not useful for a decision for or against a CRM software. This position should not be a decision criterion.

In software selection projects, what counts for us is the question: What are the requirement criteria for customer management?

Our consulting approach: 100% neutral for a perfectly fitting software for our customers.

Beste Software

Vendor comparisons and landscapes

We, the team of 1A Relations GmbH, have made it our business to make the landscapes of CRM tools transparent. Our job is to collect and process this wealth of information. This takes place in lists, tables and our Landscapes.

Scott Brinker started creating the global MarTech landscape in 2011. We started in 2019 with the German CRM Landscape. The list of Landscapes has since been expanded to include the Marketing Automation Landscape, the ERP/CRM Landscape, the Collaboration Landscape, the E-Commerce Landscape, and the Address and Data Quality Landscape. Our team is always doing this exciting job and constantly updating the existing Landscapes.

Missing a product on our Landscapes? Feel free to contact us.


Ausschnitt CRM-Anbietervergleich

Our Landscapes at a glance







Address/data quality


Marketing Automation




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Contributions for Software Vendors

Service quality

Strategies for more service quality

“Service” and “Quality” are the magic words that most companies hope will lead to satisfied customers and increased sales and profits. Today, success depends more

Summary of the German CRM Forum 2023

There were over 200 participants on site. Lively discussions right from the start showed the willingness to exchange, network and learn. What were my impressions

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