Close this search box.

CRM Software Selection
Here you will find all relevant topics.

To the vendor portraits

Vendor Portratis to itmX, CAS, Pega and many more.


Sign up now for free and
always stay up to date

Need help

with software selection?
Contact us now

Is there "the best" CRM software?

NO, just as there is no such thing as THE one CRM. Is there even “the best” CRM software? Gartner likes to declare that whoever appears at the top right of the Magic Quadrant is super. Unfortunately, this representation is not useful for making a decision for or against CRM software. This position should not be a decision criterion.

Rather, the question is: What are the requirement criteria for customer management, from which the selection criteria for a CRM system or a CRM solution are then derived?

Further information:

We, the team of 1A Relations GmbH, have made it our task to make the landscapes of CRM tools transparent. Our job is to collect and process this wealth of information. This takes place in lists, tables and our landscapes. Scott Brinker started creating the global MarTech landscape in 2011. We started in 2019 with the German CRM Landscape. The list of Landscapes has since been expanded to include the Marketing Automation Landscape, the ERP/CRM Landscape, the Collaboration Landscape, the E-Commerce Landscape, and the Address and Data Quality Landscape. And our team keeps doing this exciting job. Every day we find new products or get tips on CRM tools or features. You can find more information about Customer Relationship Management on our CRM Vendor Comparison page with the German CRM Landscape, which is updated continuously. Go to the CRM vendor comparison.

Our Landscapes at a glance.







Address and data quality


Marketing Automation




Need help with software selection?

Articles about CRM software selection


General information on address/data quality

Intro, why is this topic relevant, why is it strategically so important? For all companies seeking direct contact with their customers, the customer database is

General information on ERP/CRM

Are there providers that offer ERP and CRM systems from a single source? ERP CRM software: Small and medium-sized enterprises (SMEs) usually face a particular


General information on eCommerce

eCommerce, a second pillar alongside the point of sale! COVID has made eCommerce and online marketing even more important. Whether in the business-to-business or business-to-consumer


What is collaboration?

Collaboration is the joint effort of several people to accomplish a task or carry out a project. To achieve this goal, the participants can be

SAP takes on almost half of its customers

Strategy and customer satisfaction are sometimes two difficult goals to reconcile. That’s why SAP is focusing on the cloud strategy. But this also means that

Our newsletter is free, but not for nothing..

…you will receive exclusive benefits such as analyses and comments on software products,
Legal and Marketing Technology, and much more…