CRM Report 2021 by ADITO – The impact of digitization on CRM in the future The CRM Report of the management consultancy BÖCKER ZIEMEN in cooperation with ADITO, which will be carried out again after 2020, will once again take Florian Braun 18. January 2022
RFMR, contribution margin – Important contribution to resource management and controlling Two methods for segmentation and customer group formation With RFMR and customer contribution margin, companies receive two procedures for optimal resource management and controlling. An Florian Braun 18. January 2022