The institution as a member is at the center of all association activities – central access to member data and fact-based, strategic organizational development play
Increasing efficiency within a company has occupied mankind for centuries. We all strive to continuously optimize processes, increase their efficiency, reduce costs and maximize profits.
A lot has happened in recent years. Many organizers have had to come up with new solutions to stay afloat. And many changes remain today
In times of advancing digital transformation of the economy and increasing competitive intensity for almost all industries, individually tailored customer communication is increasingly becoming the
Personalization and automation – a perfect marketing team We generally associate automation with aspects such as speed, increased efficiency and often, with some negative connotations,
Listbroking of personal and company addresses – quo vadis? I am often asked the question these days: Is the purchase or rental of addresses for
It’s a hot topic: Standard or individual software? “Sorry, I didn’t have time to write, so the letter got a little longer,” Johann Wolfgang von
Harald Henn, managing partner of Marketing Resultant GmbH, on key figures for customer experience management Without key figures for Customer Experience Management, the concept of
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