You know the announcement on the plane or on the ship: Moin, your Captain of Relationship is speaking. “There may be turbulence or the sea
First, a word of praise. PUMA manages data quality with its own tool: PUMA takes an innovative and pragmatic approach to data governance, relying on
A book review: “The Human Leadership Manifesto” by Dr. Marcus Raitner. In “The Human Leadership Manifesto”, Dr. Marcus Raitner calls for a comprehensive reorientation of
A parable about customer loyalty and the power of cross-selling and upselling In 1772, Diderot wrote a short essay entitled “Reasons to Mourn My Old
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The selection process in detail and overview So how can you tell whether the CRM software is right for your company? We help you to
We are very often asked why one or two large providers are missing from the long list. Of course, these are questions that we always
Definition of marketing automation Our topic of marketing automation – a sub-discipline of customer relationship management – refers to all activities in connection with software
How does such a CRM provider comparison typically work in practice? If you ask the market players or managing directors and (potential) users of a
So how do you determine the address quality within the data quality management activities? We have developed a simple method for this. What are the
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