The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
Alarm bells often ring when reading about e-commerce these days. That is, many companies that specialize in e-commerce are not doing so well or are
Why is decision-making so difficult? Decisions are essential to the success of a business, but their complexity can be a major burden for managers. In
But that’s probably not such a good idea. But let’s take a small step back. Today’s topic is: How to save costs when licensing. Would
You know the announcement on the plane or on the ship: Moin, your Captain of Relationship is speaking. “There may be turbulence or the sea
First, a word of praise. PUMA manages data quality with its own tool: PUMA takes an innovative and pragmatic approach to data governance, relying on
A book review: “The Human Leadership Manifesto” by Dr. Marcus Raitner. In “The Human Leadership Manifesto”, Dr. Marcus Raitner calls for a comprehensive reorientation of
A parable about customer loyalty and the power of cross-selling and upselling In 1772, Diderot wrote a short essay entitled “Reasons to Mourn My Old
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The selection process in detail and overview So how can you tell whether the CRM software is right for your company? We help you to
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