For CEOs Does the use of MarTech or CRM software solve strategy problems? Does the use of MarTech or CRM software solve strategy problems? “There are people who believe that the choice of medium is the dominant factor Georg Blum 5. July 2018
CRM Software Selection How SAP wants to attack Salesforce with a new program Bill McDermott literally scratched his fingernails on the table top until he was finally allowed to announce the new SAP version C/4 Hana. With C/4, Georg Blum 6. June 2018
For users Can you calculate a ROI for social media in B2B How to Prove ROI for a B2B Social Media Strategy is the title of the original. How do you measure ROI? This question is as Georg Blum 7. May 2018