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How SAP wants to attack Salesforce with a new program



Bill McDermott literally scratched his fingernails on the table top until he was finally allowed to announce the new SAP version C/4 Hana.

With C/4, the German software company has set itself the goal of competing with Salesforce. This was promised by McDermott at the Sapphire developer conference in Orlando, Florida.

This is not the first attempt by SAP

Already with the version CRM 7.0 and – a few years later – the launch of Cloud for Customer (C4C), SAP has blown the whistle on Salesforce. After 1-2 years, it became clear again that the attack was not yet successful. With the acquisition of Hybris, C4C sailed “below” the strong Hybris brand. So the giant from Walldorf tried to sell C4C “as a package” with a new positioning. Whether this worked seems rather unlikely with the recent relaunch.

Will it be possible to integrate the sensible acquisitions into a barrier-free solution?

As always, Salesforce, Microsoft, Adobe, Oracle & Co. are doing the same thing. With this new version, the acquisitions of the past few years are attempting to be combined into one solution. A look at the changes within the Marketing Technology Landscape shows that acquisitions are on the increase. In this context – and this is no surprise – the CRM and marketing automation market is the largest area.

With Business Objects, Gigya, and Callidus, in addition to the aforementioned hubris, SAP certainly has great individual products on the starting line. Only:

Do these instruments also play to a beautiful, barrier-free concert?
Is the announced user experience so satisfying?

At the CEBIT next week in Hannover, we’ll get to the bottom of this not-so-young “newcomer” and report back. The event starts on 11.06., the fair starts on 12.06. and lasts until 15.06.

More about it on

Everything from a single source: The German software giant SAP now announces a program package for sales professionals This is directed against Salesforce.

– Read more package-competitive/22645214.html

Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.


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