Nowadays, it is no longer enough to simply make customers a good offer. B2B buyers are better informed thanks to their own preliminary research, expect
Selecting the right software is a strategic decision that is not made overnight. The OMR Review x Appinio study shows which factors are crucial for
The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: Principles instead of rules lead to more customer orientation I quote
Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,
This article was originally written in 2018 and is updated regularly. Its aim is to discuss the topic of “Intentional, deliberate or negligent – at
A brand new book on a hot topic: artificial intelligence and scientific work The three professors at DHBW, Mr. Bucher, Mr. Holzweißig and Mr. Schwarzer,
We are kind of like truffle pigs or pearl divers. Always on the lookout for something special and new. Hence the trip to Berlin for
Creative thinking, action and leadership – What does the publisher say? In a time of uncertainty – but also extraordinary opportunities for positive change –
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