For users

7 MarTech predictions for 2023

At the start of a new year, it’s a good idea to ask yourself, “What do I expect in the MarTech technology space in 2023?

Part 5: No experiments! – is the wrong philosophy!

A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the

Content

Part 4: Hey personalization, what’s up?

When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,

Personalisierung

Why personalization is not a nice-to-have

Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the

TecArt CRM Pro

CRM software: TecArt at a Glance

Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is