Intent, intentions, negligence. At the turn of the year, the term “intention” smells of fireworks and sparklers. Gym, giving up sugar, good intentions. Lots of
Why “Kettensprenger” is not a “pro-home office book” but a leadership book. By Georg Blum (from a leadership, CRM, and transformation perspective) At first glance,
Today, everything revolves around one crucial topic: smart data networking or “automating data integration with ease.” In a world where both employees and customers expect
I took a look at the reviews on rating portals and created a summary: What are the advantages and disadvantages of Hubspot SalesHub? I also
Companies that are set up according to functions will never be customer-oriented “per se”! Why? Quite simply. As long as the functions like silos in
Nowadays, it is no longer enough to simply make customers a good offer. B2B buyers are better informed thanks to their own preliminary research, expect
Selecting the right software is a strategic decision that is not made overnight. The OMR Review x Appinio study shows which factors are crucial for
The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: Principles instead of rules lead to more customer orientation I quote