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Articles on the topic of software providers

7 MarTech predictions for 2023

At the start of a new year, it’s a good idea to ask yourself, “What do I expect in the MarTech technology space in 2023?

Part 5: No experiments! – is the wrong philosophy!

A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the

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