Optimizely, a platform for optimizing the user experience, represents an important discipline at DMEXCO with digital experimentation. Used in addition to market analyses and
Testing in Sales Marketing Dialog Marketing E-mail Marketing This is an often quoted term. But how do you test correctly? What is an A/B test?
Who would have thought it: One of the challenges of agile is the word “agile”. It implies a fad and thus discourages or inspires people
“Large IT projects often cost companies millions. And in the end they fail because of intrigues of their own employees”, the Süddeutsche Zeitung currently reports.
The CRM Tech or MarTech market is growing and is therefore in motion. Adobe is in a buying mood this year. It is Adobe’s biggest
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