Usually, Joachim Pawlik always opens the congress of his own company, Pawlik Consultants GmbH. His keynote or opening speech is about empathy, more precisely –
The CRM Report of the management consultancy BÖCKER ZIEMEN in cooperation with ADITO, which will be carried out again after 2020, will once again take
Two methods for segmentation and customer group formation With RFMR and customer contribution margin, companies receive two procedures for optimal resource management and controlling. An
CRM and MarTech software IPOs in 2020 and 2021 There are always the CRM software and MarTech software IPOs. Also in or during the Corona
The planned deal between Zoom and Five9 has failed In mid-July, we reported on Zoom’s planned deal with Five9. Now that doesn’t work. The deal
Mailchimp acquired by Intuit for $12 billion Intuit acquires Mailchimp for $12 billion. This is probably the most expensive takeover deal with an email marketing
CAS and CURSOR – two CRM providers/manufacturers with quality and vision CAS and Cursor, two CRM providers: I’ve known the two gentlemen for a very
The interview with Renate Hanke on the subject of Data Scientist, Data Engineer and Data Analyst, all important information summarized in one video. Today’s topic:
Deutsche Post Direkt – Address Study 2021: Every seventh address cannot be delivered – The results of the study reflected in an interview with Petra
How well do CMOs know MarTech/CRM tech topics? A C-level comparison At Scott Brinker we came across an interesting article. In summary, one could write:
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