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CRM and MarTech software IPOs in 2020 and 2021



CRM and MarTech software IPOs in 2020 and 2021

There are always the CRM software and MarTech software IPOs. Also in or during the Corona period, as the online magazine reports. Stock purchases are investments in the future, investment and speculation as well as opportunity and risk.

These companies have ventured into the stock market in 2020 and 2021:

  1. Asana, the collaboration tool (2020)
  2. Snowflake, a cloud provider (2020)
  3. Qualitrics, the SAP acquisition is certainly the best-known name (2021)
  4. Coupang, the South Korean Alibaba (2021)
  5. Informatica, a data management and analytics company (2021)
  6. Amplitude, an analytics software provider (2021)
  7. Toast, a payment processing provider (2021)
  8. Freshworks, the Indian CRM provider (2021)
  9. Sprinklr, a manufacturer of customer experience software (2021)
  10., a project management tool (2021)
  11. Coursera, an e-learning tool (2021)
  12. Olo, it supports customer loyalty programs and makes order management easier for the catering industry (2021)
  13. and some more.

Asana, the collaboration tool (2020)

We’ve also been using Asana for several years. It is certainly a very good tool, but it also requires a lot of education and training. All employees need a similarly good level of know-how, otherwise the tool will only be used well by a few. We decided against it because we wanted to have a tool suitable for SMEs. It’s an egg-laying woolly milk sow, because asana can do a lot – too much. And far fewer features are enough for us.

What is the value of Asana’s stock price?

Snowflake, a cloud provider (2020)

Snowflake makes it possible to manage the most important data workloads from a single central platform. There are now special solutions for health management, marketing analytics, trade and education and financial services. The founders of Snowflake started from scratch and built a data platform that would harness the immense power of the cloud. But that’s not all. Snowflake is designed for the Data Cloud, where thousands of organizations have seamless access to analyze, share, and realize their data. (Source: Website 09.11.2021)

What is the value of Snowflake’s share price?

Qualitrics, the SAP acquisition is certainly the best-known name (2021)

In 2018, Qualtrics was acquired by SAP for a lot of money. According to rumors, there was not quite a consensus internally as to whether the company was/is worth this high price (8 billion dollars). To ensure that the SAP casket does not remain burdened with this uncertainty in the long term, SAP took the company public.

The operating system for successful experience management.

Qualtrics XM is the control center of many of the world’s most successful companies. Our safer, agile and user-friendly platform is the foundation on which entire companies base and build their customer and employee experience. Qualtrics XM is the foundation from which you constantly drive your innovative developments – for a world where people expect more and more from your products, brands and experiences. (Source: Website 09.11.2021)

What is the value of Qualtrics’ stock price?

Coupang, the South Korean Alibaba (2021)

Coupang is a South Korean online retail website founded in 2010 by Bom Kim (Kim Beom-seok). The company’s headquarters are located in Songpa-gu, Seoul.

In the first three fiscal years, the company turned over two trillion won (about 1.6 billion euros) and developed into one of the largest online retailers in South Korea. According to the company, half of South Korea’s population (about 51 million) have downloaded the app. Coupang handles the delivery itself and has integrated the entire supply chain into its own company. [4]

According to Bom Kim, there are no plans to internationalize the service. South Korea has a unique infrastructure of major cities that allows over 99% of all orders to be delivered to customers within 24 hours. In addition, despite its comparatively small population, South Korea has the fifth largest e-commerce market in the world. In November 2018, Japan’s SoftBank invested $2 billion in Coupang. (Source Wikipedia 09.11.2021)

What is the value of Coupang’s share price?

CRM Software and MarTech Software IPOs

Informatica, a data management and analytics company (2021)

We’re helping the world’s most innovative companies drive data-driven digital transformation to change the world, Informatica said.

For more than 25 years, our commitment, inventiveness and investments have led to new innovations, enabling companies to exploit the potential of their data. As an innovator in enterprise cloud data management, we enable companies to grow beyond themselves, drive innovation and transform industries – in an intelligent way. (Source Wikipedia 09.11.2021)

What is the value of Informatica’s share price?

Amplitude, an analytics software provider (2021)

We live in a world in which digitization is in the foreground. Digital products are at the heart of every company’s transformation strategy. But how do you know if you’re making the right digital bets? How do you know which features and actions in the product lead to customer loyalty, loyalty and lifelong value? How can you connect products with business outcomes?

This is where amplitude comes into play. We are the digital optimization system. Amplitude helps every company optimize the business value of digital product innovations. We are the competitive advantage to not only survive in the new era, but also to grow. (Source: Website 09.11.2021)

What is the value of Amplitude’s share price?

Toast a payment processing provider (2021)

Inspire your guests. Do what you love. Grow.

Toast allows over 40,000 restaurants across the country to do just that. We are the all-in-one platform designed exclusively for restaurants and are committed to improving the dining experience for everyone.

Toast connects employees, operations and guests on a reliable, easy-to-use platform to keep restaurateurs ahead of the rapidly evolving hospitality market. (Source: Website 09.11.2021)

What is the value of Toast’s share price?

Freshworks, the Indian CRM provider (2021)

Freshworks makes it easy and fast for companies to delight their customers and employees. In doing so, we take a new approach to developing and delivering software-as-a-service that is affordable, quick to implement, and tailored to the end user. Unlike traditional software, Freshworks develops technologies that work for everyone involved, making it easy for IT, customer service, sales, marketing, and HR to get their work done and delight their customers.

More than 50,000 companies use Freshworks SaaS to deliver a better customer experience (CX, CRM) and employee experience (ITSM, HRSM). (Source: Website 09.11.2021)

Welchen Wert hat der Aktienkurs von Freshworks?

CRM Software and MarTech Software IPOs

Sprinklr, a manufacturer of customer experience software (2021)

Sprinklr is the purpose-built unified CXM platform that enables the world’s largest companies to be human@scale across more than 30 messaging, live chat, email and voice channels. With the industry’s most advanced AI, Sprinklr combines the areas of care, research, sales & engagement and marketing & advertising in an unprecedented way. (Source: Website 09.11.2021)

What is the value of Sprinklr’s share price?, a project management tool (2021)

Well, for us, it happened somewhere between collaboration and communication, mutual engagement and rapid scaling, complete transparency and the way we want to work, while always striving to surpass our best. It grew between the construction, development, administration and the constant laughter along the way. It expanded as we created integrated and automated workflows and templates, and developed our community beyond our wildest dreams. We have experienced first-hand how much more we can achieve if we really work together.

We learned how encouraging it is to create our own workflows with customizable building blocks. How there can be a place where all the work takes place, that removes silos, aligns our organizations and upgrades our teams.

Through this journey, the Work OS was born. It’s those moments when the magic happens. And it’s so exciting to know that we’re only at the beginning of our common mission… (Source: Website 09.11.2021)

What is the value of’s share price?

Olo, it supports customer loyalty programs and makes order management easier for the catering industry (2021)

The abbreviation stands for “Online Ordering”, which – as strange as it sounds now – was three words in the dial-up time. Back in 2005, we got to work sending SMS orders to printers from mobile phones before the iPhone was going to change the world. Our serious efforts back then, before 95% of the population owned a smartphone, remind us how far the industry has come. We are proud to be able to help shape the development of the restaurant and the new era of digital hospitality. Our enterprise SaaS platform is best suited for multi-location restaurant brands. (Source: Website 09.11.2021)

What is the value of Olo’s share price?

Conclusion on CRM software and MarTech software IPOs

Technology stocks continue to drive prices and indexes.

Of course, an IPO is also a huge flood of liquidity. You can do a lot with it. But extremely high expectations are also being raised. This is often not clear to the founders (if they are still on board). And the rules of the game also resemble a ship in rough seas. No sugar licking or no pony farm.


Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.


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