Weekly News

Part 5: No experiments! – is the wrong philosophy!

A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the


Part 4: Hey personalization, what’s up?

When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,


Why personalization is not a nice-to-have

Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the

TecArt CRM Pro

CRM software: TecArt at a Glance

Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is

Print ist tot

“Nobody needs print today”

Lecture by Mark Brauch (Payback) At the 12th German CRM Forum in Frankfurt am Main, there were exciting lectures entirely under the motto: “From experience