The KPMG US Customer Experience Excellence Report 2024/2025
For about 10 years, KPMG has been trying to measure the customer experience in the US and around the world. At the beginning of the
eCommerce provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
Address/data quality provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
CRM provider comparison – your overview of all German-speaking CRM providers incl. various criteria at a glance
Marketing Automation Provider Comparison – Your overview of all German-speaking providers incl. various criteria at a glance
For about 10 years, KPMG has been trying to measure the customer experience in the US and around the world. At the beginning of the
The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
Alarm bells often ring when reading about e-commerce these days. That is, many companies that specialize in e-commerce are not doing so well or are
Why is decision-making so difficult? Decisions are essential to the success of a business, but their complexity can be a major burden for managers. In
But that’s probably not such a good idea. But let’s take a small step back. Today’s topic is: How to save costs when licensing. Would
You know the announcement on the plane or on the ship: Moin, your Captain of Relationship is speaking. “There may be turbulence or the sea
First, a word of praise. PUMA manages data quality with its own tool: PUMA takes an innovative and pragmatic approach to data governance, relying on
A book review: “The Human Leadership Manifesto” by Dr. Marcus Raitner. In “The Human Leadership Manifesto”, Dr. Marcus Raitner calls for a comprehensive reorientation of
A parable about customer loyalty and the power of cross-selling and upselling In 1772, Diderot wrote a short essay entitled “Reasons to Mourn My Old
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
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