Nowadays, it is no longer enough to simply make customers a good offer. B2B buyers are better informed thanks to their own preliminary research, expect
Nike 5 eCommerce Mistakes – Nike is in a deep crisis, caused by strategic mistakes in recent years. Several reasons, including the much-too-hasty entry into
Selecting the right software is a strategic decision that is not made overnight. The OMR Review x Appinio study shows which factors are crucial for
The KPMG US Customer Experience CX Excellence Report shows what the top 10 industries (here only the top 5) are from a CX perspective. Is
The first German CRM Landscape Update: 17.09.2020 Superoffice has now a new logo design. #Update: 05.05.2020 Our CRM Landscape has grown! We have now included
The US online furniture retailer Wayfair has ceased its business activities in Germany with immediate effect after 15 years. Around 730 employees are affected by
For about 10 years, KPMG has been trying to measure the customer experience in the US and around the world. At the beginning of the
The end of CRM, the end of the well-maintained dialog – a plea for quality instead of quantity. Our communication culture is changing – unfortunately
Alarm bells often ring when reading about e-commerce these days. That is, many companies that specialize in e-commerce are not doing so well or are
Why is decision-making so difficult? Decisions are essential to the success of a business, but their complexity can be a major burden for managers. In
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