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Personalisierung

Why personalization is not a nice-to-have

Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the

TecArt CRM Pro

CRM software: TecArt at a Glance

Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is

Print ist tot

“Nobody needs print today”

Lecture by Mark Brauch (Payback) At the 12th German CRM Forum in Frankfurt am Main, there were exciting lectures entirely under the motto: “From experience

CRM in der Praxis 21/22

CRM in practice 2021/2022 – an assessment

CRM in Practice 2021/2022: User Satisfaction, Benefits & Perspectives “How satisfied are CRM users with their CRM solutions?” This exciting question is posed by the