In the IT and software industry, terms like Brownfield and Greenfield are common. Greenfield corresponds to the German phrase “starting on the green field.” This
Even we cannot provide a reliable recommendation without a thorough analysis and comparison. The requirements for a CRM system are simply too specific for that.
Who is responsible for the processes? Who has veto power within the company? Processes never stop at departmental boundaries. Therefore, the head of e-commerce cannot
The complete list of arguments and criteria, as well as many explanations, can be found here. Why is the list so long? Is the user
Explainer videos for a better customer experience: I recently saw a great video from the Kepler University Hospital in Linz, Austria, on the topic of
The selection process in detail and overview So how can you tell whether the CRM software is right for your company? We help you to
We are very often asked why one or two large providers are missing from the long list. Of course, these are questions that we always
Definition of marketing automation Our topic of marketing automation – a sub-discipline of customer relationship management – refers to all activities in connection with software
How does such a CRM provider comparison typically work in practice? If you ask the market players or managing directors and (potential) users of a
What does insolvency have to do with CRM? Quite a lot. After all, high costs for acquiring new customers, a lack of customer loyalty and