Weekly News Archive

All News about CAS

Simplified legal advice with CAS Software and procilon Group Status: 14.06.2023 CAS Software is cooperating with Procilon, a specialist in IT security technology, to simplify

Bayan Yahya 13. March 2023

What’s new from CRM manufacturer CAS AG? The new version X12 is available

What’s new from CRM manufacturer CAS AG? ##Update 03/06/2023 CAS Software AG has been named Innovator of the Year in the TOP 100 innovation competition

Georg Blum 6. March 2023

7 tips on the topic of customer value analysis

Customer value analysis is a very good basis for us to address customers in a personalized and individual way. Therefore, it is also very helpful

Katharina Schaible 21. February 2023

In the video: A software landscape as a Lego animation

Welcome to our short animated Lego video on an exemplary enterprise software landscape. As part of our 1A-Relations Advent Calendar 2022, we have exclusively produced

Florian Braun 31. January 2023

Customer Relationship Management: How to determine an initial customer value? CRM in the crisis

Customer Relationship Management Customer Value CRM Crisis In times of crisis or when budgets are tight, the sales and marketing shotgun is no longer appropriate.

Florian Braun 31. January 2023

Digitale Schweiz – Articles and contributions from our cooperation partner

The common goals of the cooperation: To provide you with the best neutral content and experts on the topics of digitization, CRM and marketing technologies.

Katharina Schaible 30. January 2023

7 MarTech predictions for 2023

At the start of a new year, it’s a good idea to ask yourself, “What do I expect in the MarTech technology space in 2023?

Florian Braun 23. January 2023

Oracle lays off thousands of employees – an industry trend?

At the beginning of August this year, it was clear that Oracle was laying off several thousand employees. In some cases, figures of up to

Georg Blum 26. September 2022

Part 5: No experiments! – is the wrong philosophy!

A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the

Mareike Haass 7. September 2022

Part 4: Hey personalization, what’s up?

When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,

Mareike Haass 5. September 2022

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