software-application Archive

Microsoft 365 Copilot a small AI revolution?

I got the first feature presentation a few weeks ago. Microsoft 365 Copilot is already loaded with some cool features. As Microsoft 365 Copilot a

Bayan Yahya 19. October 2023

Part 5: No experiments! – is the wrong philosophy!

A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the

Mareike Haass 7. September 2022

Part 4: Hey personalization, what’s up?

When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,

Mareike Haass 5. September 2022

Part 3: Personalization requires suitable structures

The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The

Mareike Haass 2. September 2022

Aktienkurs Börsengänge Quelle Pixabay.com

CRM and MarTech software IPOs in 2020 and 2021

CRM and MarTech software IPOs in 2020 and 2021 There are always the CRM software and MarTech software IPOs. Also in or during the Corona

Florian Braun 12. November 2021

The Marketing Technology Conference September 2021 – Stackie-Awards

The Marketing Technology Conference September 2021 – Stackie Awards Twice a year, the Marketing Technology Conference takes place in Boston. Again this year, it’s all-digital.

Patricia Milite 11. October 2021

CAS and CURSOR – two CRM providers/manufacturers with quality and vision

CAS and CURSOR – two CRM providers/manufacturers with quality and vision CAS and Cursor, two CRM providers: I’ve known the two gentlemen for a very

Florian Braun 31. August 2021

The CAS Software company dossier – decision support at a glance

When you receive a new lead, consider a new supplier, or want to learn more about potential partners. What is important data that you are

Katharina Schaible 30. August 2021

Data Scientist and Data Analyst: The video on job profile, tasks and requirements

The interview with Renate Hanke on the subject of Data Scientist, Data Engineer and Data Analyst, all important information summarized in one video. Today’s topic:

Florian Braun 9. August 2021

Celonis has been the most valuable German start-up company since the beginning of June

Celonis the most valuable German start-up company At the beginning of June, the time had come. Celonis’ financing round was complete and approximately 10% of

Florian Braun 7. June 2021

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