The FISH! Philosophy: A revolutionary path to exceptional customer orientation
Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,
eCommerce provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
Address/data quality provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
CRM provider comparison – your overview of all German-speaking CRM providers incl. various criteria at a glance
Marketing Automation Provider Comparison – Your overview of all German-speaking providers incl. various criteria at a glance
Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,
A brand new book on a hot topic: artificial intelligence and scientific work The three professors at DHBW, Mr. Bucher, Mr. Holzweißig and Mr. Schwarzer,
We are kind of like truffle pigs or pearl divers. Always on the lookout for something special and new. Hence the trip to Berlin for
I got the first feature presentation a few weeks ago. Microsoft 365 Copilot is already loaded with some cool features. As Microsoft 365 Copilot a
A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the
When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,
The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The
CRM and MarTech software IPOs in 2020 and 2021 There are always the CRM software and MarTech software IPOs. Also in or during the Corona
The Marketing Technology Conference September 2021 – Stackie Awards Twice a year, the Marketing Technology Conference takes place in Boston. Again this year, it’s all-digital.
CAS and CURSOR – two CRM providers/manufacturers with quality and vision CAS and Cursor, two CRM providers: I’ve known the two gentlemen for a very
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