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What is the aim of

What is the goal of We aim to provide insights and tips on CRM strategies and the use of CRM software to address key

Part 5: No experiments! – is the wrong philosophy!

A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the


Part 4: Hey personalization, what’s up?

When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,