Are customer experience and self-service a contradiction? Self-service is often seen as an innovative cost-saving measure in companies. “Then the customer can do this and
Part 1: Stars vs. Orchestrators – What really makes good leadership (on and off the field)? Dennis Schröder led the German national basketball team to
The quality of addresses in customer databases has deteriorated. This unsurprising finding comes from a regular study conducted by Deutsche Post subsidiary Post Direkt. Study
Projects always fail because of people. Why? In many companies, projects are the order of the day. Introducing new software, digitizing processes, or transforming business
Gallup Engagement Index collapses: I have been following this engagement index for well over a decade. It all started when I was allowed to teach
Online webinars at GetREsponse There’s a big new thing coming to GetResponse this year!There’s a whole new marketing plan coming soon that will cover GetResponse
Google is no longer interested in buying HubSpot Status: 10.07.2024 In April, there were rumors that Google wanted to buy HubSpot, but now Google is
Lecture by Mark Brauch (Payback) At the 12th German CRM Forum in Frankfurt am Main, there were exciting lectures entirely under the motto: “From experience
The Marketing Technology Conference September 2021 – Stackie Awards Twice a year, the Marketing Technology Conference takes place in Boston. Again this year, it’s all-digital.
With the motto “a lot helps a lot” you achieve exactly the opposite in the software landscape and in marketing . We spotted a new
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