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All news about Hubspot



Expansion of the Service Hub

Status: 28.05.2024

Hubspot has expanded its company platform to include a “Content Hub” and a “Commerce Hub”. Naturally, features with artificial intelligence (AI) also play an important role.

A “Content Hub” and a “Commerce Hub” have now been added to Hubspot’s existing “Service Hub”.

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HubSpot acquires Clearbit

Status: 01.11.2023

Founded in 2014, Clearbit’s mission is to collect amazingly rich and useful data on millions of businesses – and develop cutting-edge software to keep it up to date and track buying signals across the web. HubSpot wants to raise the level of their customer platform with Clearbit.

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HubSpot invests in Bardeen

Status: 27.09.2023

The aim is to help teams that want to improve customer loyalty through automation. With Bardeen, an AI workflow automation platform, companies can streamline their processes across all their apps, save time and enable teams to focus on what matters most – their customers.

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AI news and news on AI strategy from the INBOUND user conference

Status: 07.09.2023

Everything your heart desires, you might think. Hubspot’s AI strategy is based on 4 pillars.

  1. Analysis and forecasting
  2. content
  3. agents
  4. Chatbot

We have prepared the details for you in a special article.

09/06/2023 in Boston – Analysts’ Day and/or INBOUND (on the same day)

Status 08/25/2023

The analyst day: an exciting or boring appointment? You don’t know. Are the numbers as planned? Is there anything new on the roadmap. If you feel like it, you can register here.

Definitely full of news is INBOUND, the anniversary for customers and interested parties. Only unfortunately live is no longer possible. SOLD OUT is what it says on the website. That means the Boston Convention Center, which also used to host the MarTech Conference, is fully booked.

How to design a sales plan? Template + Examples

Status 08/18/2023

Do you have a sales plan? Entrepreneurs, sales leaders and sales managers all benefit from creating sales plans – whether for their company, department or team. You need to know where you want to go before you can achieve your main goals, and from there you need to break down the strategies and tactics you’ll use to get there. Here’s to the blog post.

Andrew Anagnost joins Hubspot board of directors

Update: 08/17/2023

HubSpot announced that Andrew Anagnost, president and CEO of Autodesk, will join the company’s board of directors, effective Sept. 5, 2023. Read the announcement here.

HubSpot’s AI tool enters beta phase

Update: 6/20/2023

The Content Generator AI tool has entered global public beta. It helps marketing, sales and customer service teams quickly design, create and share high-quality content. For SMBs in particular, AI tools can level the playing field by driving greater productivity, efficiency and creativity.

Read more here

Event at HubSpot

On September 6-8, 2023, INBOUND 2023 – the Hubspot User Conference – will take place in Boston. You can find all the other information here:

Read more here

HubSpot’s quarterly results for Q1

Update: 05/03/2023

Total revenue was $501.6 million, up 27% from Q1’22.Subscription revenue was $489.7 million, up 27% from Q1’22.Professional services and other revenue was $11.9 million, up 12% from Q1’22.Total revenue is expected to be between $2.080 billion and $2.088 billion. Operating profit is expected to be between $275.0 million and $279.0 million.

Read more here

Working Smarter, Not Harder: HubSpot CRM unveils new AI-powered tools to boost productivity and save time

Update: 03/06/2023

HubSpot today announced the launch of two new artificial intelligence (AI)-based tools – Content Assistant and – to help its customers save time while better connecting with their audiences.

Read more here

HubSpot releases Q4 and full-year 2022 results

Status: 02/16/ 2023

HubSpot, Inc (NYSE: HUBS), announced financial results for the fourth quarter and full year ended December 31, 2022.

In 2022, total revenue was $1.731 billion, up 33% from 2021.

HubSpot honored at the 2023 G2 Best Software Awards

Status: 02/13/ 2023
HubSpot announced that it has received a number of accolades at the annual G2 Best Software Awards, including being named the #1 global software company and being recognized in three hubs – Marketing, Sales and Service.

HubSpot lays off 500 employees

Status: 01/ 31/ 2023

In an email dated January 31, 2023, Yamini Rangan, CEO of HubSpot announced that it has been decided to downsize HubSpot’s team by 7%. The layoff affects approximately 500 HubSpot employees. The email, which is available online, gives a few reasons why the decision was made. Among them, growth in 2022 slowed significantly more than expected at the beginning of the year. Also, in recent years, headcount grew faster than revenue in some teams.

HubSpot celebrates its 10th anniversary in Ireland

Status: 01/19/2023

In 2013, HubSpot opened its first international headquarters in Dublin with a small team. To celebrate HubSpot’s 10th anniversary in Ireland, the team has grown to over 1,000 employees working @home, @flex and @office. The goal is to help the more than 158,000 customers worldwide grow better.

HubSpot has published a report on the gender pay gap in Ireland 2022

Status: 12/14/2022

Since 2022, companies in Ireland with more than 250 employees are required to report their gender pay gap. HubSpot’s published Gender Pay Gap in Ireland 2022 report provides gender pay gap statistics for the period July 2021 to June 2022 and explains the causes of the gap.

For HubSpot, this level of transparency is more than just a legal requirement. It embeds itself in a series of measures to increase wage transparency on a global scale.


TuneIn and HubSpot partnership

Status: 01/11/ 2023

TuneIn, the world’s leading live streaming service, brings together live sports, news, music, podcasts and radio from around the world. HubSpot and TuneIn’s partnership aims to make finding and listening to business podcasts easier than ever before. The HubSpot Podcast Network on TuneIn, is a radio feed that continuously streams HubSpot’s extensive content library through the TuneIn platform.

Reputation is available in the HubSpot app marketplace.

Status: 12/20/2022

Reputation provides a platform in reputation experience management. Reputation announced that they are now listed in the HubSpot App Marketplace.

Reputation’s integration enables HubSpot customers to access sentiment data from business locations and gather insights with the goal of improving customer engagement, driving new revenue, and improving operational efficiency.

HubSpot announces general availability of WhatsApp integration

Status: 11/15/2022

HubSpot, the customer relationship management (CRM) platform for scaling businesses, today announced that native integration for WhatsApp is now available to all Marketing Hub and Service Hub customers at the Professional level and above.

With the HubSpot integration, teams can connect an existing WhatsApp business account as a messaging channel to their shared inbox to communicate with prospects and customers while leveraging data within HubSpot CRM.

ClickUp and HubSpot announce strategic partnership

Status: 11/16/2022

Productivity platform provider ClickUp and HubSpot announced the launch of what they say is a high-demand partnership. The goal is to help customers create more efficient workflows and improve collaboration between teams.

There will be two-way integration across both platforms: In the next generation integration, ClickUp and HubSpot users will have the ability to sync data between the platforms so that all information can be accessed and updated without manual input. In this way, HubSpot aims to bring customer-facing teams closer to operations for better visibility and collaboration.

New documentary series from HubSpot and LinkedIn on startup founders scaling up.

Status: 11/15/2022

HubSpot announced that HubSpot for Startups is partnering with LinkedIn to produce a new documentary series, Spiraling Up: The Journey to Become a Unicorn. Over three seasons, this series will chronicle the journey of startup founders at every stage of funding – from seed round to unicorn status.

“HubSpot and LinkedIn produced this docu-series to showcase all that goes into growing and scaling a business,” said Kipp Bodnar, CMO of HubSpot.

Season 1 of Spiraling Up: The Journey to Become a Unicorn includes the following startup leaders:

  • Suneera Madhani, CEO and co-founder of Stax.
  • Stephen Cluskey, CEO and founder of Mobility Mojo
  • Mandy Price, CEO and co-founder of Kanarys
  • Dileep Thazhmon, CEO and co-founder of Jeeves

The first episode has been available to stream on the HubSpot for Startups website since November 16, and new episodes will be released on Tuesdays.

Speakers from Hubspot, among others, to attend Digital People Summit

Status: 20/10/2022

The Digital People Summit will take place in Cologne on November 15 and 16. The question is: How can product management be implemented in practice and what are the challenges in developing complex software products? At the Digital People Summit 2022, it is deliberately not the CEOs of the companies who come on stage, but the product, tech and UX leads of successful tech companies. Among others, also from Hubspot.

HubSpot expands its podcast network with new shows and a second cohort of the Creators Accelerator Program

Status: 11/03/2022

HubSpot announced the second cohort of its Creators Accelerator Program, which identifies and invests in independent content creators worldwide. In addition to the eight shows in this cohort, HubSpot announced that four more shows will join the podcast network. These shows will focus on the representation and intersection of business, technology and media.

HubSpot’s “The State of Partner Ops and Programs” report available for free download

Status: 08/11/2022

The report is based on a survey of more than 650 partner professionals and executives with the goal of demonstrating the business impact of partner ecosystems.

Below is key data cited by Hubspot from the survey, which was conducted in August and September 2022:

  • 93% of enterprise organizations and 78% of all organizations have a partner program.
  • 65% of companies see partnerships as essential to their future growth.
  • 50% of companies attribute 26% or more of their revenue to partners.
  • 40% of companies do not employ full-time staff for partner operations.
  • 77% of companies surveyed have technology partners. Technology partners were ranked as the most important partner type.
  • 90% of partner professionals who do not currently use partner technology believe their company should start.

HubSpot reports Q3 2022 results.

Status: 11/04/2022

HubSpot announced financial results for the third quarter ended Sept. 30, 2022.

HubSpot grew revenue 31 percent year-over-year to nearly $443.96 million in the third quarter of fiscal 2022. However, this represented a further slowdown in growth for the U.S.-based software company. In the previous quarter, this still amounted to 36 percent.

HubSpot posted net income of minus $31.41 million in the reporting period (previous year: minus $13.74 million), or minus $0.65 per share (previous year: minus $0.29).

HubSpot invests in Jasper, a program that uses AI for content marketing

Status: 10/18/2022

HubSpot Ventures has invested in Jasper, a company that uses AI to write blogs, social media posts, website copy and more. The company’s goal, it says, is not to eliminate writers, but to turn them into editors. Jasper’s goal is to provide content marketers with a great starting point to accelerate content production and build a pipeline of high-quality content.

HubSpot ranked as a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Status: 09/21/2022

HubSpot announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for B2B Marketing Automation Platforms for its Marketing Hub for the second consecutive year. The ranking is based on specific criteria that analyze the company’s completeness of vision and ability to execute.

In the two characteristics of completeness of vision and ability to execute, HubSpot is ranked behind Adobe, Salesforce and Oracle in the B2B Marketing Automation space.

New integration of Crunchbase with HubSpot

Status: 09/22/2022

With the new integration, HubSpot users should be able to quickly discover new prospects, send them directly to HubSpot, and take them on immediately. It also displays HubSpot details in Crunchbase, so users can see which prospects are already in HubSpot.

Cross-platform enhancements announced by HubSpot at INBOUND 2022

Status: 09/07/2022

Changes to the HubSpot platform were announced at Inbound 2022 for several areas. The goal is a more connected customer experience. In addition to the new product updates, HubSpot also announced the launch of, a new community.

Listed below are a few of the new features announced:

  • Improvements in data import supported by automation
  • Customer journey analytics – a new feature with detailed visualizations
  • Campaign improvements to give marketers a consolidated view of all initiatives
  • Service Hub enhancements
  • Custom Object Builder to create custom data models
  • Data Quality Command Center to provide an overview of data quality

HubSpot presented results for the second quarter (Q2 2022)

Status: 08/04/2022

  • Total revenue was $421.8 million, up 36% from Q2 ’21.
  • Subscription revenue was $412.4 million, up 37% from Q2 ’21.
    • Increase in customers to 150,865 as of June 30, 2022, up 25% from June 30, 2021.
    • Average subscription revenue per customer was $11,198 in Q2 2022, up 10% from Q2 2021.
  • Other revenue, such as services, was $9.4 million, down 10% from Q221.

HubSpot introduces free drag-and-drop website builder

Status: 07/12/2022

Recently, Hubspot announced the launch of CMS free – an entry-level content management system. It is designed to help businesses easily create fast, secure, and reliable websites that drive business growth. This is because a company’s website is usually the first contact a potential customer has with the company. As such, it has become one of the most important, if not the most important, marketing tool.

Additionally, HubSpot provides CMS free users with the following features: Premium cloud hosting, lead capture tools, on-page SEO recommendations, free choice of domain and features of a blog.

Integration of HubSpot with Dropbox

Status: 07/20/2022

Create, sign and track documents: This is now possible in Dropbox.

For this purpose, the cloud service integrates the digital signing process of HelloSign and uses the technology of HubSpot.

Contracts can be sent directly from HubSpot for electronic signing via contact, business or company objects. Each signed document is immediately saved automatically in HubSpot’s CRM. – HelloSign integration is available immediately for all subscriptions.

Hubspot customers pay 12% more than in 2021

Status: 06/28/2022

Hubspot customer costs increased year-over-year in the first quarter, particularly due to additional features and upgrades – for both new and existing customers.

Hubspot customers paid an average of $11,000 per year in license fees in Q1 2022, according to the company’s first quarter financial statements.

Despite the price hike, Hubspot continues to add new customers. In the first quarter of 2022, 8,200 new customers signed up for subscriptions.

The Hubspot 2022 Sustainability Report

Status: 06/15/2022

The sustainability report includes three main pillars for investments with which Hubspot wants to contribute to the future of further generations. These pillars are a) climate protection, b) creating equity for employees and society, and c) good corporate governance.

By pursuing investments in the above areas, Hubspot achieved some successes, such as using 100% green power for all buildings, successfully implementing a C-level female quota of over 50%, and supporting communities and food banks with over $8 million.

We also recently reported in particular on the topic of women in leadership positions in the IT industry. Please feel free to read our article “Women in Top Positions – Women in MarTech” on our portal CRM-TECH.WORLD.

HubSpot continues global expansion in Spain, the Netherlands and Canada

Status: 06/10/2022

A company with more than 6,400 employees supporting more than 143,000 customers in more than 120 countries, HupSpot will expand its international presence in Spain and the Netherlands in 2022 and in Quebec, Canada in 2023.

This announcement follows the opening of new locations in Ontario, Canada, and the United Kingdom in 2021.

HubSpot expands its app accelerator program

Status: 05/23/2022

HubSpot’s App Accelerator program was launched in 2020.

Now in its third year, the program is expanding its scope to provide even more integrations and solutions to international and cross-market customers. In doing so, HubSpot partners will be brought in to develop custom integrations and solutions that address customer feedback that falls outside the normal scope of HubSpot’s product team.

HubSpot announced first quarter 2022 numbers

Status: 05/05/2022

Hubspot presented its quarterly results for the period ending 03/31/2022 on 05/05/2022. Total revenue was $395.6 million, up 41% from Q1’21.

Anne-Kathrin Richter joins HubSpot’s marketing team

Status: 12/05/2022

Anne-Kathrin Richter is PR and Awareness Manager for HubSpot for the DACH region. Most recently, she was a senior consultant at PR agency Frau Wenk in Hamburg.


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