
Digitale Schweiz – Articles and contributions from our cooperation partner
The common goals of the cooperation: To provide you with the best neutral content and experts on the topics of digitization, CRM and marketing technologies.
eCommerce provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
Address/data quality provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
CRM provider comparison – your overview of all German-speaking CRM providers incl. various criteria at a glance
Marketing Automation Provider Comparison – Your overview of all German-speaking providers incl. various criteria at a glance
The common goals of the cooperation: To provide you with the best neutral content and experts on the topics of digitization, CRM and marketing technologies.
A software selection and the creation of an IT landscape (IT Big Picture) is similar to fishing in the clouds. A software selection always starts
Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under
Winter time + tree cutting time = strategy time: So what? (an update on the event from 25.02.2022 – see below) You’ll probably wonder what
Customer Experience im Hotel Vier Jahreszeiten in Hamburg The Nordstory about the Hotel Vier Jahreszeiten in Hamburg, a program that everyone who wants to have
Customer orientation requires new forms of organization Adito has set out in 2021, the goal is not exactly defined. But one thing was clear: the
Usually, Joachim Pawlik always opens the congress of his own company, Pawlik Consultants GmbH. His keynote or opening speech is about empathy, more precisely –
Two methods for segmentation and customer group formation With RFMR and customer contribution margin, companies receive two procedures for optimal resource management and controlling. An
The interview with Renate Hanke on the subject of Data Scientist, Data Engineer and Data Analyst, all important information summarized in one video. Today’s topic:
How well do CMOs know MarTech/CRM tech topics? A C-level comparison At Scott Brinker we came across an interesting article. In summary, one could write:
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