Women in Top Positions – Women in MarTech
Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under
Georg Blum
19. June 2022
Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under
Winter time + tree cutting time = strategy time: So what? (an update on the event from 25.02.2022 – see below) You’ll probably wonder what
Customer Experience im Hotel Vier Jahreszeiten in Hamburg The Nordstory about the Hotel Vier Jahreszeiten in Hamburg, a program that everyone who wants to have
Customer orientation requires new forms of organization Adito has set out in 2021, the goal is not exactly defined. But one thing was clear: the
Usually, Joachim Pawlik always opens the congress of his own company, Pawlik Consultants GmbH. His keynote or opening speech is about empathy, more precisely –
Two methods for segmentation and customer group formation With RFMR and customer contribution margin, companies receive two procedures for optimal resource management and controlling. An
The interview with Renate Hanke on the subject of Data Scientist, Data Engineer and Data Analyst, all important information summarized in one video. Today’s topic:
How well do CMOs know MarTech/CRM tech topics? A C-level comparison At Scott Brinker we came across an interesting article. In summary, one could write:
Salesforce completely reinvents itself – Slack first Salesforce caused a stir when it bought Slack last year for just under $28 billion. This was certainly
SAP plans to build the world’s largest business network The company’s own platforms Ariba Network, the SAP Logistics Business Network and the SAP Asset Intelligence