
16 reasons for the failure of CRM software
The complete list of arguments and criteria, as well as many explanations, can be found here. Why is the list so long? Is the user

The complete list of arguments and criteria, as well as many explanations, can be found here. Why is the list so long? Is the user

Explainer videos for a better customer experience: I recently saw a great video from the Kepler University Hospital in Linz, Austria, on the topic of

The selection process in detail and overview So how can you tell whether the CRM software is right for your company? We help you to

We are very often asked why one or two large providers are missing from the long list. Of course, these are questions that we always

Definition of marketing automation Our topic of marketing automation – a sub-discipline of customer relationship management – refers to all activities in connection with software

How does such a CRM provider comparison typically work in practice? If you ask the market players or managing directors and (potential) users of a

What does insolvency have to do with CRM? Quite a lot. After all, high costs for acquiring new customers, a lack of customer loyalty and

Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,

Collaboration is the joint effort of several people to accomplish a task or carry out a project. To achieve this goal, the participants can be

This article was originally written in 2018 and is updated regularly. Its aim is to discuss the topic of “Intentional, deliberate or negligent – at
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