eCommerce provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
Address/data quality provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
CRM provider comparison – your overview of all German-speaking CRM providers incl. various criteria at a glance
Marketing Automation Provider Comparison – Your overview of all German-speaking providers incl. various criteria at a glance
ERP/CRM provider comparison – your overview of all German-speaking providers incl. various criteria at a glance.
Collaboration Provider List – Your overview of all German-speaking providers
So how can you tell if the CRM software is right for your company? Are you looking for an initial, neutral overview on the topic of CRM software selection?
The topic of education and training is elementary important for the achievement of business goals and the optimal CRM software application!
Everyone says, and this is confirmed by the information in the Muuuh Group study, that CRM is not a software issue in the first place, but a strategy issue. But only a few executives in a company live this credo in practice. At least the other results of the Muuuh-Group study show that the respondents themselves recognize large discrepancies between “The topic is important” and “That’s the way it is with us”.
And if there is a gap between aspiration and reality, then it is the challenge of the management team to slowly close this gap. It’s not all bad, it’s just that many things could be easier, simpler, more favorable – if, for example, a little homework were done. And that would not be so difficult. That’s why we write some information about this, too.
Again and again we experience or hear about disputes between marketing and sales. Each claims to be the most important partner of the customer. Marketing proclaims this point of view, because marketing implements the main idea, garnished with nice pictures. Sales takes its stand because it is closer to the customer than marketing.
The term leadership has become established in international business and has changed the international management literature, means according to Wikipedia:
Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to “lead” or guide other individuals, teams, or entire organizations. …”.
Studies of leadership have produced theories involving traits, situational interaction, function, behavior, power, vision and values, charisma, and intelligence, among others.
In the meantime, the topic of leadership has become firmly established at many universities in management studies or in all business studies that have to do with management in the broadest sense. You can complete your Bachelor’s or MBA on this subject. Many consulting firms have discovered the subject for themselves.
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: Principles instead of rules lead to more customer orientation I quote
What does insolvency have to do with CRM? Quite a lot. After all, high costs for acquiring new customers, a lack of customer loyalty and
Intro to Fish Philosophy – the exceptional customer focus Fish Philosophy – the exceptional customer focus: Imagine a workplace where every day starts with energy,
A brand new book on a hot topic: artificial intelligence and scientific work The three professors at DHBW, Mr. Bucher, Mr. Holzweißig and Mr. Schwarzer,
The planning phase for the coming year starts in the fall of each year. As always, it should be a little more. We all know
I like to share Marcus Raitner’s posts because they express exactly what I think. This post from 27.11.2023 by him particularly appealed to me. Category:
Creative thinking, action and leadership – What does the publisher say? In a time of uncertainty – but also extraordinary opportunities for positive change –
The common goals of the cooperation: To provide you with the best neutral content and experts on the topics of digitization, CRM and marketing technologies.
A software selection and the creation of an IT landscape (IT Big Picture) is similar to fishing in the clouds. A software selection always starts
Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under
Winter time + tree cutting time = strategy time: So what? (an update on the event from 25.02.2022 – see below) You’ll probably wonder what
Customer Experience im Hotel Vier Jahreszeiten in Hamburg The Nordstory about the Hotel Vier Jahreszeiten in Hamburg, a program that everyone who wants to have
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