About HubSpot
HubSpot – founded in 2006 by Brian Halligan and Dharmesh Shah at MIT (Massachusetts Institute of Technology) in Cambridge, where the company is now headquartered, is a company that develops and sells a platform for inbound marketing, sales, CRM, and customer service HubSpot is one of the fastest growing companies in the CRM – industry, increasing its revenue from $255,000 to $375.6 million in the 10-year period since its inception.
With locations in Dublin, Singapore, Berlin, Sydney, Tokyo, Bogotá and Portsmouth, the company now has a global presence.
In professional circles, the provider became known as the inventor of inbound marketing. This marketing strategy is based on using content (blogs, podcasts, videos), supported by search engine optimization and e-mail marketing, to attract and inspire companies. The aim is to automate the customer journey as far as possible until the purchase decision is made.
The company itself is a pioneer and a strong role model in the field of inbound marketing. The company’s own HubSpot blog is one of the most popular websites for modern marketers and currently has more than 200,000 followers.
About HubSpot’s products:
Over the past few years, HubSpot’s product offering has evolved greatly to become much more comprehensive than just inbound marketing. Rather, it offers an all-in-one solution for small and medium-sized businesses up to about 1000 employees around the essential functions in sales (CRM = customer relationship management), marketing automation and customer service.
The main focus of HubSpot today is on products and services in the field of CRM, social media marketing, content management, for web analytics and for search engine optimization. The provider’s product portfolio is divided into 5 categories:
HubSpot CRM
The classic CRM (customer relationship management) software for managing contact data and building long-term relationships with leads and customers.
CMS Hub
“CMS Hub is content management software that gives marketers flexibility, gives developers powerful tools, and provides website visitors with a personalized, secure user experience.”
Marketing Hub
“Marketing Hub is marketing software that helps you drive traffic, convert more visitors to leads, and develop comprehensive, scalable inbound marketing campaigns.”
Sales Hub
“Sales Hub is a time-saving sales software that puts detailed prospect information at your fingertips, allowing you to automate tedious tasks and close deals faster.”
Service Hub
“Service Hub is a customer – service loyalty software that helps you maintain long-term relationships with existing and new customers. Through world-class service, customers become advocates for your business.”
Source: hubspot.com
HubSpot has over 86,000 customers in 120 countries, divided into over 150 HubSpot user groups. On its own Marketplace, there are over 500 add-ons for users to integrate with Customer Relationship Management (CRM). HubSpot is available in 6 different languages.
HubSpot and facts, figures, data:
Current HubSpot share: https://www.wallstreet-online.de/aktien/hubspot-aktie
For more information, visit the HubSpot blog here: https://blog.hubspot.de/
