Our Marketing Automation Vendor Comparison: Find the Right Solution for Your Business
We compare marketing automation software vendors for you. Our comparison is strongly based on the German Marketing Automation-Landscape, which we first published in February 2020 and have continuously updated since then. This provides you with a solid first overview of the diverse and current German-speaking market.
With our vendor comparison, you get a detailed overview of the current German-speaking marketing automation landscape. Our goal is to simplify your decision-making process by presenting relevant information in a clear and comparable way.
Our Marketing Automation Landscape and vendor comparison are regularly updated to provide you with the latest data and market trends.
👉 Click here to see the whole picture.
Additionally, you benefit from our many years of experience in over 60 CRM selection and implementation projects. This practical expertise allows us to offer valuable insights into which solutions are particularly suitable for different requirements and industries.
Using selected criteria, you can filter providers based on your specific needs. The available selection criteria are regularly adjusted to best reflect the market.
Our comparison table includes the following criteria:
✅ Vendor name
✅ Product name
✅ Cloud hosting location (Germany, Europe, or the USA)
✅ Own email tool or CSA-certified third-party provider
✅ Fully integrated Business Intelligence
✅ Workflow designer
✅ Integration with proprietary content/product containers
✅ Standardized customer value calculation
All information has been verified by the vendors, ensuring reliable data.
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| Anbieter Marketing Automation | Produkt | Cloud in D / EU / USA | Eigenes E-Mail-Tool oder CSA-zertifizierter Drittanbieter | Voll- integrierte BI | Workflow-Designer | Anbindung/ eigene Content-/Produkt-Container | Standardisierte Kundenwert-Berechnung |
|---|---|---|---|---|---|---|---|
| GetResponse | in EU | eigenes Tool | |||||
| promio.net | promio.connect | in D | eigenes Tool | ||||
| Selligent | Selligent Marketing Cloud | in EU | eigenes Tool | ||||
| Consultix | ProCampaign | in D | eigenes Tool | ||||
| Webmecanik | in EU | eigenes Tool | k.A. | ||||
| Chimpify | in D | eigenes Tool | |||||
| Agnitas | E-Marketing Manager | in D | eigenes Tool | ||||
| ORACLE | in D | eigenes Tool | |||||
| ConnectedWare | in D | eigenes Tool + Schnittstellen zu Drittanbieter | |||||
| bitrix24 | in D | eigenes E-Mail Tool mit verschiedenen Integrationsmöglichkeiten | |||||
| Apteco | in D | CSA-zertifizierte Drittanbieter | Anbindung per API/CSV oder Datenbank | Best practice vorhanden | |||
| pinuts | universal messenger | in D | Wird projekt- individuell angepasst | Wird projekt- individuell angepasst | |||
| BSI | in D und CH | ||||||
| ZOHO | ZOHO One, CRM Plus | in EU | eigenes Tool + Schnittstellen zu Drittanbieter | ||||
| EXPONEA | in EU | Eigenes E-Mail Tool inkl. CSA-zertifiziertem ESP als technischer Versender | |||||
| artegic | in D | eigenes Tool, CSA-zertifiziert | |||||
| BRANDAD Systems | in D | Individuelle Workflows als Service integrierbar | k.A. | ||||
| Marketo | in EU | ||||||
| mapp | mapp cloud | in D | eigenes Tool + CSA-zertifiziert | ||||
| Uniique | Uniique-campaign | in D | eigenes Tool + Schnittstellen zu Drittanbieter | ||||
| THORIT | SALES manago | in D | eigenes Tool | ||||
| HubSpot | in USA | eigenes Tool | |||||
| DYMATRIX | DynaCampaign | in D | Schnittstellen zu Drittanbieter | ||||
| Evalanche (SC-Networks GmbH) | in D | eigenes Tool | Anbindung | ||||
| act! | act! Marketing Automation | in D | eigenes Tool | ||||
| Optimizely | Optimizely Campaign | in D | eigenes Tool | ||||
| Mailingwork | in D | eigenes CSA-zertifiziertes E-Mail-Tool | |||||
| itmX | itmX Marketing Automation | in D | eigenes Tool | Best Practices mit der Möglichkeit zur Individualisierung | |||
| sendinblue | in D | eigenes Tool |
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