Worth reading:

Modern technology – The key to a successful Christmas business



The Christmas season is one of the most important times of year for companies to increase their sales. Nevertheless, a survey conducted by ebay suggests that customers are rather reluctant to buy. To ensure that the Christmas business is nevertheless successful, this article shows various possibilities.

What are we talking about specifically? Differentiation and personalization:

E.g. with automated translations of videos, audio or text content. So the author asks: What if your Christmas campaign could shine in 150 languages – without any additional manual effort? Even dialects are possible.

Even in Germany, Austria or Switzerland, there are many people whose native language is not German. If these people get their message presented in an understandable way, the response rate is definitely higher.

In summary, it’s all about individualization and – in other words – barrier-free access to content. Your target audience will definitely enjoy this at Christmas.

For more information, read the full article here.


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