Worth reading:

The famous/notorious Gartner Hype Cycle – explained by Mike McGuire



Mike McGuire explains the Hype Cycle 2019 (picture in high resolution) in a Talking Stack interview.

McGuire is Research Vice President for Gartner’s Digital Marketing Research Group, Gartner for Marketing Leaders.


In addition to the explanations of the individual phases of the Hype Cycle of Smart Insights, graphically prepared, the following is what it looks like:

Beschreibung der Hype Cycle-Phasen / Smart Insights
Description of the Hype Cycle Phases / Smart Insights

Picture source: SmartInsight


Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.


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