Always very interesting – the email key figures of Inxmail: Detailed analyses of opening, click and bounce rates Differences B2C to B2B Industry-specific figures Inxmail
Martech spending up 22%. According to a current report, which the World Advertising Research Center (WARC) has prepared together with the management consultancy BDO, companies
SAP chief executive Bill McDermott resigns, and is replaced by board members Jennifer Morgan and Christian Klein. For the Süddeutsche Zeitung, the resignation comes as
## Update 10.10.2019: Stackfield’s CEO Cristian Mudure announces a major update of Stackfield 4 at the end of the year. The announced highlights of the
Mike McGuire explains the Hype Cycle 2019 (picture in high resolution) in a Talking Stack interview. McGuire is Research Vice President for Gartner’s Digital Marketing
Is Salesforce really losing market share to new CRM startups? If so, why? Matthew Sniff, founder and CEO of Map My Customers, puts forward a
Have you ever compared your conversion rate with the industry average? Here you have the opportunity to do so. An article by Meghan Huston, Marketing
Current survey on the topic “Digitization in the company A recently published study* by Brain Consulting comes to the following conclusions: More than every second
10 possibilities for dashboard optimization The term “dashboard” is used by software providers in an inflationary way, and pictures of it usually appear at the
With new approaches to more customer enthusiasm in the customer approach At this point a reference to a very valuable event: the MarTechKongress 2019, the
…you will receive exclusive benefits such as analyses and comments on software products,
Legal and Marketing Technology, and much more…