Is Salesforce really losing market share to new CRM startups? If so, why? Matthew Sniff, founder and CEO of Map My Customers, puts forward a steep thesis.
In his article, he claims he can explain why Salesforce (and other major vendors) is losing market share to CRM startups. – Why Salesforce is Losing Users to New CRM Start-ups
Of course, Matthew Sniff wants to draw attention to his company, of course. But we are interested in his reasons – and we want to take a look at them here:
Statement 1: CRM systems deliver inaccurate and unusable data. Most sales managers have no idea why some of their salespeople consistently meet their quotas or why certain territories outperform others. CRM systems cannot answer these questions because they are often filled with outdated and incomplete data.
Statement 2: In addition to outdated data, many CRM systems also contain inaccurate or incomplete data because CRM adoption is low. Especially among sales representatives the acceptance is very low. Above all, the absence of geodata means that these employees do not use the system.
Statement 3: Pricing is not clear and transparent – while CRM systems appear cheap in advance, they subsequently charge additional costs and thus become more expensive.
Conclusion:
Certainly, if a CRM system is reduced to the route planning function and mobile usability, the large providers may be too slow because they are too broadly based. But in our opinion, it is a bit too simple to list the topics data quality and pricing as arguments against the large providers. Or do you see it differently? We look forward to hearing your opinion!
Picture source: pixabay
Also interesting: CRM software: Zadarma at a glance
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.
