This is likely to be the first major MarTech acquisition in 2020: Salesforce acquires Evergage, the manufacturer of omnichannel personalization and customer experience software solutions.
Noteworthy news from the USA about Infor: The second largest non-listed company in the USA buys its software supplier Infor for 11 billion dollars Koch
„Google acquires AppSheet to bring no-code development to Google Cloud“ – that was the announcement on Techcrunch on January 14. With Appsheet, companies have the
ENGLISH VERSION AVAILABLE Before introducing new software, you should first ensure that the workload is reduced – we will tell you how: Separate yourself from
What makes a software introduction successful? Okay, a strategy of what the company wants to do. That’s clear. Add to that “throwing off unnecessary ballast”
More software development in the company, less standards from vendors. The article on CIO.de shows again that the weight between in-house development and standard software
The topic Usability We became aware of an article by Kipp Bodnar, who says somewhat provocatively: “Marketers deserve software that doesn’t suck! Of course, this
CRM provider comparison – the list of CRM providers is growing daily – the latest additions are from the German CRM landscape: Wice daypaio SuperOffice
The first rumours of this were already circulating in June 2019. But since 2 days it is boiling again in the rumour mill. According to
MarTech or CRM-Tech requires new knowledge and skills – a new job description is emerging! MarTech or CRM-Tech requires new knowledge and skills. Therefore a
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