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Worth reading:

BMW is also pushing its own software development – just like Tesla and Lyft



More software development in the company, less standards from vendors.

The article on shows again that the weight between in-house development and standard software is shifting more to the side of in-house development. This is not surprising when such thick ships like BMW have been issuing the motto “back2Code” since 2018. Then other companies follow this example or managers of software vendors and user companies observe this.

What are the facts at BMW?

(Source of the quotes is the article linked above)

“More than 6,000 visitors, 60 exhibitors and a good 60 specialist presentations – such figures would be a good reflection of many a trade fair. The organizers of the annual IT trade fair of BMW Group IT in Munich, which opened its doors for the seventeenth time in October 2019, were satisfied. The visitors had long since come not only from the 5,500-strong IT organization, but also from various specialist areas. These included experts from vehicle development and production as well as employees from areas such as human resources, marketing and sales.

“Customer orientation and more agility are the main focus, reported René Wies, who is responsible for IT sales and marketing, and Ralf Waltram, Vice President IT Delivery.

“BMW wants to strengthen the “core internal performance” of IT, i.e. above all to build up more know-how in software development within the group again. To this end, Straub had launched the Back2Code initiative and thus won the Innovation Award in the CIO of the Year 2018 competition.


It’s another example of the weighting shift. Even though the MarTech landscape is growing and growing, it is Uber and Lyft and some other examples that we will be releasing next week that show an exciting market development.

Image: Pixabay

Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.


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