First European MarTech and CRM software landscape Last month a team around Frans Riemersma completed and released the first European MarTech and CRM software landscape.
Freshworks – a rival of Salesforce – strengthens in the area of AI Salesforce rival Freshworks has acquired AnsweriQ, announcing its second acquisition in less
Bad customer experience: How do companies deal with negative customer feedback? Quickly, the finger is raised and reminded: “Marketing is responsible for this, it promised
The German CRM Forum begins with a bang: The key note by Steven Van Belleghem entitled “CUSTOMERS THE DAY AFTER TOMORROW”. One of his countless
The Orbit Organization Anne Schüller says companies need a purpose. At its core, this work is all about purpose. Companies need a purpose, more roles,
Salesforce has announced the purchase of Vlocity for $1.33 billion “Based on the Salesforce platform, Vlocity is a leading provider of industry-specific cloud and mobile
What is the goal of good marketing and sales? When I was looking for various examples of customer experience for my lectures and lectures, I
The co-head of Salesforce, Keith Block, has unexpectedly resigned. Salesforce announced on Tuesday evening that Salesforce founder Marc Benioff would in future run the company
Speculate with us – through which acquisitions could Microsoft position itself even better in the future? Let’s have a look at Microsoft’s shopping list: We
SAP restructures – The new SAP management duo Christian Klein and Jennifer Morgan is restructuring its management team. “Our customers rightly expect our portfolio of
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