What is the goal of good marketing and sales?
When I was looking for various examples of customer experience for my lectures and lectures, I found what I was looking for with this video. But what makes a good campaign?
There are many great campaigns, but only a few manage to make a lasting impression. The goal of marketing is not “just” to paint beautiful pictures or to spread the mood. That is also a task. The main goal of marketing and sales (preferably in cooperation) is to sell.
Customer experience is customer enthusiasm
It shows how to inspire a (potential) customer and at the same time use the positive emotion so that reports, content and recommendations can emerge from it.
And that with a product that at first glance is “neither cool nor sexy”. But once in it, it is a lasting “experience”.
Take the Ride and merry go round. And if this little car ride is not enough, the rollercoaster is next door. 🙂
And if you don’t deliver such perfect CX, then read here.
We continue to collect good examples on the subject of customer experience. Not to forget this great video.
By the way, the well-known carttonist Toom Fishburne also brings drawings on his website again and again, which we integrate on this topic. He does much more ls we can show. Nevertheless, it is worth taking a look at our small collection.
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.