Successful digitization: Digitally progressive companies are more successful – especially if they are customer-oriented. Digitally progressive companies have more satisfied employees and are economically more
In today’s competitive B2B sales environment, effective opportunity management is essential to realize the full potential of the sales pipeline. Although this is considered state
An exciting interview with Markus Gräßler and Georg Blum on “Dialogue marketing study proves monetary corporate success”. It is about the Digital Excellence Study of
The Loyalty Flywheel: How to Benefit from Customer Loyalty The term loyalty swing wheel may be new to many of you. It therefore needs to
Is the coronavirus forcing sales to completely digitize? Social is the new magic word. At the latest since the beginning of the corona pandemic, social
CRM and Marketing Automation in B2B – a guest article by Martin Philipp, Managing Director of SC-Networks GmbH, manufacturer of the marketing automation platform Evalanche
CRM market power through Adobe Salesforce and Microsoft This week’s CRM Tech World SMS provides two more examples of what Georg Blum described under the
We present to you the best cartoons from 2020 by Marketoonist | Tom Fishburne. 26.12.2020: Update on Corona: Crisis and Opportunity? Marketoonist paints a picture
Gartner Top Strategic Technology Trends for 2021 Regular readers of our articles already know this sentence well enough: Is what someone proclaims as a trend
Every week Tom Fishburne aka Marketoonist comes “around the corner” with a new caricature. As a long-time observer of the marketing and strategy scene, he
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