Who initiated the declaration “CRM is not enough”? The declaration was initiated by the software company Segment – a provider of a Customer Data Platform
It’s hard to believe, but since I’ve known this research, there have been more than 1,000, to be exact about 1,200. In marketing and sales,
20 tips or success criteria for a successful software introduction and software application (part 4) Continuation 16. Don’t just trust the software to handle the
In part 1 and part 2 we have already described a total of 10 success criteria for software introduction and application. In part 3 we
Yahoo Finance’s Alexis Christoforous and Andy Serwer speak with Salesforce Co-CEO Keith Block live at the World Economic Forum in Davos, Switzerland. The whole interview
This is likely to be the first major MarTech acquisition in 2020: Salesforce acquires Evergage, the manufacturer of omnichannel personalization and customer experience software solutions.
What are other criteria for success? The migration of the old data into the new system was insufficiently thought through. This point is partly related
What are the necessary success criteria for a software to be accepted by the employees in a company? We were quite surprised to find that
What makes a software introduction successful? Okay, a strategy of what the company wants to do. That’s clear. Add to that “throwing off unnecessary ballast”
MarTech or CRM-Tech requires new knowledge and skills – a new job description is emerging! MarTech or CRM-Tech requires new knowledge and skills. Therefore a
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