Customer orientation requires new forms of organization Adito has set out in 2021, the goal is not exactly defined. But one thing was clear: the
Usually, Joachim Pawlik always opens the congress of his own company, Pawlik Consultants GmbH. His keynote or opening speech is about empathy, more precisely –
The CRM Report of the management consultancy BÖCKER ZIEMEN in cooperation with ADITO, which will be carried out again after 2020, will once again take
Two methods for segmentation and customer group formation With RFMR and customer contribution margin, companies receive two procedures for optimal resource management and controlling. An
CRM and MarTech software IPOs in 2020 and 2021 There are always the CRM software and MarTech software IPOs. Also in or during the Corona
The Marketing Technology Conference September 2021 – Stackie Awards Twice a year, the Marketing Technology Conference takes place in Boston. Again this year, it’s all-digital.
The planned deal between Zoom and Five9 has failed In mid-July, we reported on Zoom’s planned deal with Five9. Now that doesn’t work. The deal
Mailchimp acquired by Intuit for $12 billion Intuit acquires Mailchimp for $12 billion. This is probably the most expensive takeover deal with an email marketing
CAS and CURSOR – two CRM providers/manufacturers with quality and vision CAS and Cursor, two CRM providers: I’ve known the two gentlemen for a very
When you receive a new lead, consider a new supplier, or want to learn more about potential partners. What is important data that you are
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