A book review: “The Human Leadership Manifesto” by Dr. Marcus Raitner. In “The Human Leadership Manifesto”, Dr. Marcus Raitner calls for a comprehensive reorientation of
A parable about customer loyalty and the power of cross-selling and upselling In 1772, Diderot wrote a short essay entitled “Reasons to Mourn My Old
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: Principles instead of rules lead to more customer orientation I quote
Why is training and education so important for good CRM? One must unlearn the old system and learn the new one. Therefore, comprehensive training, a
Often, the contract with the manufacturer and the service provider is not fully and adequately formulated. As always, this becomes apparent in case of disputes.
The users – here the key users – are involved from the beginning. That means in the selection, in the decision-making, in the choice of
In the IT and software industry, terms like Brownfield and Greenfield are common. Greenfield corresponds to the German phrase “starting on the green field.” This
Even we cannot provide a reliable recommendation without a thorough analysis and comparison. The requirements for a CRM system are simply too specific for that.
Who is responsible for the processes? Who has veto power within the company? Processes never stop at departmental boundaries. Therefore, the head of e-commerce cannot
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