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The users – here the key users – are involved from the beginning. That means in the selection, in the decision-making, in the choice of

In the IT and software industry, terms like Brownfield and Greenfield are common. Greenfield corresponds to the German phrase “starting on the green field.” This

Even we cannot provide a reliable recommendation without a thorough analysis and comparison. The requirements for a CRM system are simply too specific for that.

Who is responsible for the processes? Who has veto power within the company? Processes never stop at departmental boundaries. Therefore, the head of e-commerce cannot

The complete list of arguments and criteria, as well as many explanations, can be found here. Why is the list so long? Is the user

Explainer videos for a better customer experience: I recently saw a great video from the Kepler University Hospital in Linz, Austria, on the topic of

The selection process in detail and overview So how can you tell whether the CRM software is right for your company? We help you to

We are very often asked why one or two large providers are missing from the long list. Of course, these are questions that we always

Definition of marketing automation Our topic of marketing automation – a sub-discipline of customer relationship management – refers to all activities in connection with software

How does such a CRM provider comparison typically work in practice? If you ask the market players or managing directors and (potential) users of a