The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The
The basis of successful personalization is the interaction of the three core elements: data, content and technology (for delivery and dispatch). Good content is important
A software selection and the creation of an IT landscape (IT Big Picture) is similar to fishing in the clouds. A software selection always starts
Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the
Presentation TecArt Based in Erfurt, The company TecArt, founded in 1999, is one of the German CRM pioneers. In the meantime, the medium-sized company is
Lecture by Mark Brauch (Payback) At the 12th German CRM Forum in Frankfurt am Main, there were exciting lectures entirely under the motto: “From experience
Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under
CRM in Practice 2021/2022: User Satisfaction, Benefits & Perspectives “How satisfied are CRM users with their CRM solutions?” This exciting question is posed by the
Today in focus: Snazzy Contacts Snazzy Contacts offers a new approach to the challenges of customer data management, especially when this data is distributed and
Winter time + tree cutting time = strategy time: So what? (an update on the event from 25.02.2022 – see below) You’ll probably wonder what
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