7 tips on the topic of customer value analysis
Customer value analysis is a very good basis for us to address customers in a personalized and individual way. Therefore, it is also very helpful
Katharina Schaible
21. February 2023
Customer value analysis is a very good basis for us to address customers in a personalized and individual way. Therefore, it is also very helpful
Welcome to our short animated Lego video on an exemplary enterprise software landscape. As part of our 1A-Relations Advent Calendar 2022, we have exclusively produced
Customer Relationship Management Customer Value CRM Crisis In times of crisis or when budgets are tight, the sales and marketing shotgun is no longer appropriate.
The common goals of the cooperation: To provide you with the best neutral content and experts on the topics of digitization, CRM and marketing technologies.
At the start of a new year, it’s a good idea to ask yourself, “What do I expect in the MarTech technology space in 2023?
At the beginning of August this year, it was clear that Oracle was laying off several thousand employees. In some cases, figures of up to
A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the
When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,
The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The
The basis of successful personalization is the interaction of the three core elements: data, content and technology (for delivery and dispatch). Good content is important
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