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All News about CAS



Status: 14.06.2023

CAS Software is cooperating with Procilon, a specialist in IT security technology, to simplify the processes involved in providing legal advice to its members. It also facilitates electronic legal transactions.

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PraxisTalk on the topic of CRM at Faber-Kabel

Status: 11.05.2023

Bernd Schneider (Head of IT/Authorized Signatory at Klaus Faber AG) and Bugra Ayasli (CRM Manager at Klaus Faber AG) talk about their experiences and success stories with their CRM system and how it is helping their company to develop.

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Marcus Bär as new Chairman of the Board of the CRM working group at Bitkom

Status: 27.03.2023

The CRM working group at Bitkom has elected Marcus Bär as the new Chairman of the Board on the topic of “Know your customer”. The other chairpersons are: Corinna Klaes, SAS Institute GmbH, Dr. Alexander Hombach, ERGO Digital Ventures AG , Stephan Ringmaier, mpl Software AG and Christian Mainka, Microsoft Deutschland GmbH.

The PraxisTalk on marketing automation – communication for emotional relationships

Status: 09.03.2023

Marcus Bär (Member of the CAS Management Board and Member of the Board at Bitkom) talks to Martin Philipp (Managing Director at SC-Networks) about a great customer experience thanks to process and communication automation with the help of marketing automation.

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Designing a continuous improvement process

Status: 27.02.2023

CAS has created a video in which functions of the CAS solution and intelligent interfaces to third-party systems are intended to make work easier and contribute to process optimization.

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ESTA Extraction Technology introduces CAS Merlin

Status: 24.02.2023

At ESTA Absaugtechnik, a wide-ranging product portfolio meets individual customer requirements. The company decided to introduce the CAS Merlin CPQ solution in order to maintain an overview of the increasing complexity and to be able to respond quickly and accurately to inquiries.

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CAS genesisWorld x14: CRM + AIA

Status: 08/11/2022

CAS introduces the next generation CRM + AIA (Augmented Intelligence Assistants) solution for mid-sized companies with the new version x14 of CAS genesisWorld. Assistants help users collaborate as a team and focus even more on the needs of customers to provide a customized CRM.
“The prerequisite for a secure, transparent and future is trustworthy relationships. With CAS genesisWorld, companies can process customer data in a legally compliant manner and make all processes and workflows more time-saving, efficient and customer-centric,” says Martin Hubschneider, Member of the Executive Board of CAS Software AG.

We already talked about AIA with Martin Hubschneider in a joint interview.

New partnership

Status: 06/30/2022

CAS and Marini Systems (vendor integration platform) are partners. The partnership is intended to support easier integration of CAS systems.

nnovator of the Year®: CAS Software Wins TOP 100

Status: 06/24/2022

Overall victory for Karlsruhe-based CRM+AIA® specialists

Karlsruhe, 27.06.2022. In this year’s round of the TOP 100 innovation competition, CAS Software was named “Innovator of the Year”, placing first among all companies in size class C (more than 200 employees). CAS CEO and founder Martin Hubschneider and his team accepted the award from TOP 100 mentor and science journalist Ranga Yogeshwar on June 24, 2022 in Frankfurt am Main.

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Save the Date!

Status: 5/05/2022

On 06/30/2022, CAS will host the DigitalForum on the topic of Customer Centricity. The aim is to strengthen both companies and their future viability, as well as the topic of digitalization and customer centricity.

You can find all information here:

Strategic partnership for medium-sized businesses: ELO Digital Office GmbH and CAS Software AG start close cooperation

Status: 11/25/2021

Stuttgart-based ECM manufacturer ELO Digital Office and the Karlsruhe-based CRM specialists at CAS Software AG have entered into a cooperation. The aim of this is to support companies, organizations and administrations in the digitization of their processes even more efficiently. To this end, the two product worlds of Enterprise Content Management (ECM) and Customer Relationship Management (CRM) are moving closer together, giving users fast access to both systems as well as end-to-end digital processes – in compliance with data protection laws and “” in the sense of the initiative of the same name. As part of the cooperation, the existing ELO connection to CAS genesisWorld will be further expanded and the cloud-based CRM solution SmartWe will be integrated into the ELO ECM Suite.

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