Even former Chancellor Helmut Schmidt had already complained in 2011 that “people who do something like this, who do not put themselves in the position of others, cannot put themselves sufficiently in the position of others, their consumers”.
He thus also had a feeling for user and customer experience, although these terms (probably) did not exist at the time.
But Helmut Schmidt was right. Is he?
Picture and video source: Die ZEIT, August 23, 2011, as of 05.02.2020
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.