What do Thin Lizzy and this sentence from the title “Does it scale” have in common? Every American’s dream is to develop “the” business model.
The second discussion at the MarTech Conference 2018 was much easier in terms of the field of application, yet just as exciting as the first. It
Big ones get bigger SAP Microsoft Salesforce cooperate and buy up The drive for growth never seems to stop. Big ones get bigger SAP Microsoft
Optimizely, a platform for optimizing the user experience, represents an important discipline at DMEXCO with digital experimentation. Used in addition to market analyses and
The CRM Tech or MarTech market is growing and is therefore in motion. Adobe is in a buying mood this year. It is Adobe’s biggest
David Marquet speaks of the fact that the traditional role models of supervisor and employee, who follows without complaint, are no longer up to date.
Accel-KKR invests in SugarCRM. The goal of SugarCRM is to accelerate growth and expand the portfolio. After SAP, Salesforce and Microsoft have invested massively in
Create the Right Agile Marketing Roles & Run Agile Meetings How to create the right agile marketing roles and put them in the right meetings.
Always beautiful, this picture or the two pictures. Picture source @TamaraMcCleary: “Your plan vs. reality” => Don’t quit when the road gets tough! Or why
Many CRM software solutions develop little or not at all over the years. This is usually less good, because stagnation means regression, at least lagging
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