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Self-Service oder Customer experience - beides zusammen geht nicht

Customer experience versus self-service – a contradiction?

Are customer experience and self-service a contradiction? Self-service is often seen as an innovative cost-saving measure in companies. “Then the customer can do this and

Patricia Sümbül 17. November 2025
Schröder und Doncic zwei Basketball-Stars

Schröder vs. Dončić vs. Mumbrú – Who are you, and if so, how many? Basketball leadership lessons

Part 1: Stars vs. Orchestrators – What really makes good leadership (on and off the field)? Dennis Schröder led the German national basketball team to

Patricia Sümbül 17. November 2025
Deutsche Post Adress-Qualität Studie 2025

One in eight addresses is incorrect – a wake-up call for CRM and data managers

The quality of addresses in customer databases has deteriorated. This unsurprising finding comes from a regular study conducted by Deutsche Post subsidiary Post Direkt. Study

Patricia Sümbül 1. September 2025
Projekte scheitern an Menschen_Bild

Projects always fail because of people – but here’s how you can still turn things around.

Projects always fail because of people. Why? In many companies, projects are the order of the day. Introducing new software, digitizing processes, or transforming business

Patricia Sümbül 27. August 2025
Logo n8n

n8n – A data octopus in the best sense of the word, or an automation tool? Or both?

Today, everything revolves around one crucial topic: smart data networking or “automating data integration with ease.” In a world where both employees and customers expect

Bayan Yahya 29. April 2025
HubSpot

HubSpot SalesHub CRM – What do users say?

I took a look at the reviews on rating portals and created a summary: What are the advantages and disadvantages of Hubspot SalesHub? I also

Bayan Yahya 29. April 2025
Gallup Engagement Index 2024 bricht ein

Gallup Engagement Index collapses – highlights and relevance for customer management

Gallup Engagement Index collapses: I have been following this engagement index for well over a decade. It all started when I was allowed to teach

Patricia Sümbül 26. March 2025
Digital Sales Room im B2B

Digital Sales Room: The future of digital sales in B2B and B2C?

Nowadays, it is no longer enough to simply make customers a good offer. B2B buyers are better informed thanks to their own preliminary research, expect

Bayan Yahya 28. February 2025
Nike Krise Wertvernichtung Artikel

Nike in Crisis – the once unchallenged brand – An epic saga of value destruction

Nike 5 eCommerce Mistakes – Nike is in a deep crisis, caused by strategic mistakes in recent years. Several reasons, including the much-too-hasty entry into

Bayan Yahya 28. February 2025
erfolgreiche Sotware Auswahl

How are software decisions made? 5 insights from an OMR Reviews – Appinio study 2025 – for providers and users

Selecting the right software is a strategic decision that is not made overnight. The OMR Review x Appinio study shows which factors are crucial for

Bayan Yahya 28. February 2025
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CRM-Tech.World keeps you up-to-date on the topics of software application, implementation and selection, user experience, leadership management, data quality, and project management. Whether technical articles, best practice examples, expert tips or checklists – all information is constantly updated.

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