But that’s probably not such a good idea. But let’s take a small step back. Today’s topic is: How to save costs when licensing. Would
You know the announcement on the plane or on the ship: Moin, your Captain of Relationship is speaking. “There may be turbulence or the sea
First, a word of praise. PUMA manages data quality with its own tool: PUMA takes an innovative and pragmatic approach to data governance, relying on
A book review: “The Human Leadership Manifesto” by Dr. Marcus Raitner. In “The Human Leadership Manifesto”, Dr. Marcus Raitner calls for a comprehensive reorientation of
A parable about customer loyalty and the power of cross-selling and upselling In 1772, Diderot wrote a short essay entitled “Reasons to Mourn My Old
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: principles instead of rules lead to more customer orientation I quote
The trigger was Lars Vollmer’s review of an old article from 2016. My translation: Principles instead of rules lead to more customer orientation I quote
Artificial intelligence (AI) – the buzzword of the 21st century. AI algorithms are used to create language-based systems, make data-based decisions for production, for example,
Why is training and education so important for good CRM? One must unlearn the old system and learn the new one. Therefore, comprehensive training, a
Often, the contract with the manufacturer and the service provider is not fully and adequately formulated. As always, this becomes apparent in case of disputes.
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