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Summary of the German CRM Forum 2023

There were over 200 participants on site. Lively discussions right from the start showed the willingness to exchange, network and learn. What were my impressions

Georg Blum 20. April 2023

Lean MDM (Master Data Management)

🚀 Lean MDM (Master Data Management) is the key to success in today’s data-driven world! 🌐 We often call it AQDQ – derived from the

Georg Blum 18. April 2023

Do you already know the MOPs?

You probably immediately think of the dog. Yes, the pug. Loriot once said, “A life without a mop is possible, but pointless.” There is a

Georg Blum 31. March 2023

Software project failure

Software projects can go wrong and lead to failure. Research shows that more than half of software projects do not live up to their claims

Georg Blum 28. March 2023

Event Management in Transition: The CRM as Digital Attendee Management

A lot has happened in recent years. Many organizers have had to come up with new solutions to stay afloat. And many changes remain today

Gastautor 17. March 2023

All news about SugarCRM

SugarCRM adds predictive AI to the Futuristic Sales Playbook As of 10/17/2023 SugarCRM’s Predictive AI, emphasized by Chief Product Officer Zac Sprackett, improves sales without

Bayan Yahya 15. March 2023

Hyperpersonalization – the next level of a targeted customer approach?

In times of advancing digital transformation of the economy and increasing competitive intensity for almost all industries, individually tailored customer communication is increasingly becoming the

Gastautor 14. March 2023

All News about Salesforce

Salesforce presents new AI purchasing assistant Status: 16.01.2024 Salesforce presented the new AI Shopping Assistant at NRF 2024. The new AI solution is designed to

Bayan Yahya 14. March 2023

All News about CAS

Simplified legal advice with CAS Software and procilon Group Status: 14.06.2023 CAS Software is cooperating with Procilon, a specialist in IT security technology, to simplify

Bayan Yahya 13. March 2023

All news about SAP

SAP updates targets for 2025 and announces transformation program for 2024 Status 01/23/2024 SAP is planning a comprehensive transformation program and restructuring for 2024. The

Bayan Yahya 8. March 2023